Brand Tone

educational, empathetic, and empowering

Brand Values

• •Holistic Health
• •Personalized Care
• •Education and Empowerment
• •Scientific Backing
• •Natural Solutions

Best Practices

• •Always Speak to "Her": Even though the target audience is listed as "men," the website's copy, particularly the emphasis on how women should do keto differently, suggests a strong female audience. Tailor the language to address her specific concerns and experiences. If the target is indeed men, the copy needs a significant overhaul.
• •Lead with Empathy, Follow with Empowerment: Start by acknowledging the reader's struggles and frustrations. Then, pivot to an empowering message that offers a clear, achievable solution.
• •Use "Simple" and "Easy": The brand name is "Healthy Living Simple." This should be reflected in the copy. Break down complex health topics into easy-to-understand language and offer straightforward action steps.
• •Incorporate Her Story and Credentials: Weave in Dr. Lisa O's personal journey and professional accolades (like "2022 Michigan Chiropractor of the Year") to build trust and credibility. Personal anecdotes make the brand more relatable.
• •Maintain a Consistent Call to Action (CTA): Whether it's downloading the e-book, scheduling a consultation, listening to the podcast, or purchasing a product, every piece of content should guide the audience toward the next step in their wellness journey with the brand.

Social Perception

She is viewed as a credible and caring health professional. Testimonials consistently describe her as knowledgeable, kind, and professional. Patients express deep gratitude for the life-changing results they've experienced under her care, citing everything from weight loss and pain relief to overall improved wellness. Her recognition as the 2022 Michigan Chiropractor of the Year further solidifies her authority and positive reputation within her field. The products she endorses, such as those from CellCore, also have positive reviews, which likely enhances her brand's credibility.

Copy Examples

• •Tired of keto advice that doesn't work for your body? You're not alone. Women need a different approach to keto for real, sustainable results. Download my free e-book, 'Keto Made Simple for Women,' and discover the strategic way to eat carbs and finally achieve your health goals.
• •Fuel your day the vibrant way! ✨ My Pure Protein Paleo Shake is more than just a delicious breakfast—it's packed with the clean energy you need to thrive. No fluff, no fillers, just pure goodness to support your wellness journey. Link in bio to shop!
• •Ready to transform your health but not sure where to start? Let's work together. As a KETO Specialist and chiropractor, I offer personalized coaching to help you get to the root of your health concerns. We'll create a plan that's as unique as you are, so you can finally get well and stay well.
• •On this week's episode of 'Healthy Living Simple,' we're demystifying detoxification. Feeling sluggish, bloated, or just 'off'? You won't want to miss this. I'm sharing simple, effective strategies to help your body's natural cleansing processes. Tune in on Apple Podcasts and Spotify!
• •Your back pain might have more to do with your gut than you think. In holistic health, we know everything is connected. Learn how a healthy gut microbiome can lead to less pain and more energy. Read more on the blog today and start your journey to whole-body wellness.