Brand Tone

Scientific yet Accessible, Trustworthy & Expert-Led, Caring & Solution-Oriented, Positive & Encouraging, Clean & Conscious

Brand Values

• •Efficacy & Results
• •Science-Backed Innovation
• •Clean & Ethical Practices
• •Customer-Centricity
• •Transparency
• •Empowerment

Best Practices

• •Lead with Science, Explain with Clarity: Always ground claims in the scientific basis of the products (probiotics, peptides), but explain these concepts in simple, benefit-driven terms that consumers can easily grasp. Avoid overly technical jargon in general marketing copy.
• •Emphasize the "Dr.": Leverage Dr. Lili Fan's credentials as a microbiologist and inventor to build trust and authority. Frame the products as expert-formulated.
• •Show, Don't Just Tell (with Testimonials): Actively use and encourage user-generated content and testimonials. These authentic voices are powerful in reinforcing the product's effectiveness and social proof.
• •Maintain a Helpful, Empathetic Voice: Acknowledge common skin frustrations and position the products as effective, caring solutions. Respond to comments and questions with helpfulness.
• •Consistently Highlight Core Values: In all communications, reiterate the commitment to vegan, cruelty-free, clean formulations, and the visible results customers can expect. This reinforces brand identity and appeals to conscious consumers.

Social Perception

Highly Positive Among Users, Seen as a "Hidden Gem", Credible & Professional, Good for Sensitive and Problem Skin, Value for Money (despite premium price point)

Copy Examples

• •Headline: Tired of Skin That Betrays Your Age? Discover Dr. Lili Fan. Body: "Unlock your skin's youthful potential with our science-backed Probiotic Recovery Cream. Formulated by microbiologist Dr. Lili Fan, our vegan blend of probiotics and patented peptides visibly reduces wrinkles and restores radiance. Feel the difference expert-led, clean skincare makes." (Tone: Scientific, Reassuring, Benefit-Oriented)
• •Headline: Acne & Sensitivity Met Their Match. Naturally. Body: "Stop hiding your skin. Dr. Lili Fan's Probiotic Skincare is clinically formulated to calm inflammation, balance your microbiome, and clear breakouts without harsh chemicals. Vegan, cruelty-free, and loved by those with even the most delicate skin. Reveal your best skin today." (Tone: Empathetic, Solution-Oriented, Clean)
• •Headline: The Secret from Your Ipsy Bag? It’s Dr. Lili Fan. Body: "Loved that Dr. Lili Fan sample? Thousands have discovered the power of our probiotic skincare to transform their complexion. From reducing fine lines to boosting hydration, our formulas deliver real results. Explore the full collection and keep the glow going." (Tone: Relatable, Positive, Community-Focused)
• •Headline: Science-Powered Radiance. Ethically Made. Body: "Dr. Lili Fan Probiotic Skincare: Where cutting-edge science meets conscious beauty. Our founder, a peptide inventor, crafts each vegan formula for maximum efficacy and skin health. Experience potent, natural botanicals and innovative probiotics that truly work." (Tone: Authoritative, Ethical, Innovative)
• •Headline: Don't Just Moisturize. Renew. With Dr. Lili Fan. Body: "Go beyond basic hydration. Our Probiotic Eye Repair Cream, enriched with our exclusive peptide complex, targets dark circles, puffiness, and fine lines. Experience the dermatologist-tested, vegan formula that revitalizes tired eyes for a brighter, firmer look. See visible results, backed by science." (Tone: Benefit-driven, Trustworthy, Specific)