Brand Tone

Authentic, Passionate, Friendly, Approachable, Educational, Informative, Health-Conscious, Natural, and Community-Focused.

Brand Values

• •Health and Wellbeing
• •Natural Purity
• •Tradition and Ancestral Wisdom
• •Quality
• •Positive Impact and Sustainability
• •Family and Connection

Best Practices

• •Embrace Storytelling: Consistently weave in the brand's origin story, the founders' passion, and the "Kombucha Trip" to reinforce authenticity and connection. Make customers feel part of the Dr. Kombú family.
• •Prioritize "Natural" and "Health" in Language: Always highlight the 100% natural ingredients, cold-pressed juices, probiotic benefits, and how the product supports a healthy lifestyle. Use clear, positive language that emphasizes wellbeing.
• •Maintain an Educational Yet Accessible Voice: Continue sharing information about kombucha's benefits, the fermentation process, and new research in a way that is easy to understand and engaging, not overly technical. Use the blog and social media for "how-to" content or Q&As.
• •Engage Warmly and Authentically: Respond to comments and messages in a friendly, helpful, and personal manner. Reflect the family-run, passionate nature of the business in all interactions.
• •Visually Align with Core Values: Ensure all imagery and visual content (on social media, website, ads) reflects the brand's commitment to nature, health, vibrancy, and quality. Use bright, natural aesthetics.

Social Perception

High-Quality, Delicious, Genuinely Healthy, Refreshing Choice, Trustworthy, Natural, Preferred Alternative, and Proudly Chilean.

Copy Examples

• •Headline: Sip Your Way to Happy! ✨ Body: Discover the vibrant taste of Dr. Kombú Kombucha, crafted with 100% natural ingredients and a passion for wellbeing. It’s more than a drink, it’s your daily drop of goodness. #DrKombu #NaturalEnergy #GutHealth
• •Headline: From Our Family to Yours: The Kombucha Revolution! 🌱 Body: We traveled the world to bring you the best of ancient fermentation, bottled with love right here in Chile. Join the #RevolucionDeLaKombucha and feel the Dr. Kombú difference!
• •Headline: Real Ingredients. Real Benefits. Real Good. 💚 Body: Tired of artificial stuff? So are we. Dr. Kombú uses only cold-pressed juices and the finest teas to create a kombucha that’s as delicious as it is good for you. Taste the tradition!
• •Headline: What’s Brewing at Dr. Kombú? Your Daily Dose of Wellness! 🌞 Body: Each bottle is packed with probiotics and natural vitality to help you shine from the inside out. Explore our flavors and find your favorite path to a healthier you.
• •Headline: Feel the Sparkle, Naturally! 톡 Body: Dr. Kombú Kombucha: a refreshing lift powered by nature, not sugar. Perfect for any moment you need a delicious, guilt-free boost. #HealthyHabits #ProbioticPower