Brand Tone

Trustworthy, Caring, Educational, Natural, Approachable & Positive

Brand Values

• •Health & Safety
• •Efficacy & Science-Backed Solutions
• •Transparency
• •Family-Oriented
• •Professional Integrity
• •Innovation

Best Practices

• •Emphasize "Dr. Jen," "dentist-formulated," and "clinically proven ingredients" to build credibility.
• •Explain the benefits of key ingredients (like nano-hydroxyapatite) and the "why" behind avoiding certain chemicals in a clear, accessible way, without being alarmist.
• •Acknowledge common concerns (sensitivity, safety for kids, desire for natural products) and frame Dr. Jen Natural as the caring solution.
• •Use terms like "natural ingredients," "non-toxic," "free from SLS/parabens/artificial additives" as core differentiators.
• •Balance scientific backing with warm, friendly language that resonates with health-conscious individuals and families. Avoid overly technical jargon where simpler terms suffice.

Social Perception

Trusted Alternative, High Quality & Effective, Safe for Families/Sensitive Individuals, Premium Product, Endorsed by Professionals

Copy Examples

• •Headline: Smile Brighter, Naturally. Trust Dr. Jen. Body: "Experience the dentist-formulated difference with Dr. Jen Natural. Our nano-hydroxyapatite toothpaste safely remineralizes and whitens, without harsh chemicals. Because your family’s health is everything."
• •Headline: The Science of a Healthier Smile. Body: "Dr. Jen, a practicing dentist, couldn't find a non-toxic toothpaste that truly worked. So she created one. Our formulas use clinically proven 10% nano-hydroxyapatite to strengthen enamel and protect against cavities, naturally."
• •Headline: Gentle Care, Powerful Results. Body: "Sensitive teeth? Worried about harsh ingredients? Dr. Jen Natural offers a soothing, effective clean with plant-based ingredients and essential oils. Finally, a toothpaste you can feel good about."
• •Headline: Recommended by Dentists, Loved by Families. Body: "Join the growing number of dental professionals and families choosing Dr. Jen Natural. Our toothpastes are crafted with the safest, most effective ingredients like nano-hydroxyapatite for optimal oral wellness."
• •Headline: Know What’s In Your Toothpaste. Body: "At Dr. Jen Natural, we believe in transparency. That's why we proudly list all our natural ingredients and what we leave out – like SLS, artificial colors, and parabens. Discover the power of clean oral care."