Brand Tone

Enthusiastic, Trendy, Direct, Action-Oriented, Informal, Relatable, Confident, slightly exclusive, Customer-focused

Brand Values

• •Passion for Activewear/Sportswear
• •Quality and Authenticity
• •Customer Satisfaction
• •Accessibility/Value
• •Community Building
• •Staying Current/Trendy

Best Practices

• •Embrace Youthful Language & Emojis: Consistently use current slang (where appropriate and authentic), enthusiastic adjectives, and relevant emojis (🔥, 💨, 🛍️, 📲, 👀) to maintain an energetic and trendy feel, especially on social media.
• •Prioritize Strong Calls to Action: Ensure most communications guide the user on what to do next using direct phrases like 'Shop Now,' 'Link in Bio,' 'Don't Miss Out,' 'Secure Yours.'
• •Highlight Exclusivity and Urgency (Authentically): When applicable, use terms like 'Exclusive,' 'Rare Find,' 'Limited Stock,' 'Selling Fast' to create excitement and encourage quicker purchase decisions, but ensure this is genuine.
• •Reflect the founders' passion for clothing and activewear.
• •Balance Trendiness with Professionalism in Service Communications: While the marketing tone is informal and trendy, ensure customer service interactions (emails, DMs about orders, returns info) are also clear, helpful, and reinforce values like 'brilliant customer service, fast replies and deliveries.'

Social Perception

Positive Customer Experiences, Trusted Retailer, Engaging and Modern (especially on TikTok), Go-To for Nike Activewear, Reliable

Copy Examples

• •🔥Just Arrived!💨 Get your hands on the hottest new Nike drops before they're gone!🛍️ Shop Now via the link in our bio!📲
• •Drip or drown? 👀 This exclusive Windrunner jacket is flying out! Secure yours before it's too late!
• •You asked, we delivered! 🤩 Rare Nike sets now available! Tag a friend who needs this!
• •Serious set vibes! 😎 Stand out from the crowd in our latest activewear collection. Shop the link in our bio!
• •Fast and reliable delivery! Next day delivery available. -> [Link to website]