Brand Tone

Direct, Neutral, and Product-Focused

Brand Values

• •Self-Expression & Niche Interests
• •Variety & Choice
• •Simplicity & Accessibility
• •Timeliness & Relevance

Best Practices

• •Develop a Persona: Decide who 'Drippy Tee's' is. Define this persona and write all copy from that perspective.
• •Let the Product Guide the Tone: Tailor the caption to the specific T-shirt design. A funny shirt should have a funny caption; a niche hobby shirt should use language that resonates with that community.
• •Create a 'Reason to Believe': Use an 'About Us' page and social media posts to tell a story about why the brand was started and the passion behind the designs. This builds trust and transforms the store into a brand.
• •Incorporate User-Generated Content (UGC): Encourage customers to post photos wearing the shirts. Re-posting this content with appreciative captions builds community, provides social proof, and creates authentic marketing material.
• •Maintain Consistency Across Channels: The tone, persona, and style of copy should be consistent from the website's product descriptions to Instagram captions and email newsletters. This ensures a cohesive and recognizable brand identity.

Social Perception

Niche e-commerce store rather than a lifestyle brand; perceived as a provider of design-led goods, with low brand personality, yet generally trustworthy for online purchases.

Copy Examples

• •Don't just watch your favorite show. Wear it. You've seen every episode three times. Now, get the tee to prove it. This isn't just a shirt; it's a membership card to the best fandom in the world. Shop the collection now.
• •Your new favorite shirt is one click away. Let's be honest, your personality is too big for a boring shirt. Wear your sarcasm on your sleeve (or, well, your chest). Warning: may cause spontaneous laughter and knowing nods from strangers.
• •Say it loud. Wear it proud. Some statements are too important for a social media post. Make your point without saying a word with our latest collection of political statement tees. Perfect for rallies, family dinners, and everywhere in between.
• •Officially a Cat Person. There are two types of people in this world: cat people, and people who are wrong. Show them which side you're on. Our ultra-soft tees are perfect for a night in with your furry overlord.
• •Boring shirts are a choice. Choose wisely. Your wardrobe is a reflection of you. So why settle for bland? At Drippy Tee's, we have thousands of designs for every passion, joke, and mood. Find the tee that's 100% you.