Brand Tone

Fun and Engaging, Creative and Artistic, Family-Friendly and Inclusive, Approachable and Simple

Brand Values

• •Creativity and Self-Expression
• •Quality Time and Connection
• •Fun and Enjoyment
• •Accessibility
• •Customer Satisfaction

Best Practices

• •Keep it Upbeat and Positive: Use enthusiastic and joyful language. Focus on the fun and satisfaction of the creative process. Words like "fun," "joy," "masterpiece," "unique," "create," and "love" resonate with the brand.
• •Emphasize Simplicity and Accessibility: Reassure potential customers that the process is easy and enjoyable for all skill levels. Highlight that kits are "all-inclusive" and "mess up proof."
• •Focus on Shared Experiences: Frame the activity as something that brings people together – families, friends, partners. Use inclusive language.
• •Encourage Creativity and Uniqueness: Celebrate the individuality of each creation. Use phrases that inspire self-expression, like "your unique design," "one-of-a-kind," "express yourself."
• •Use Clear, Engaging Calls to Action: Encourage interaction and purchase with straightforward CTAs like "Shop Now," "Get Your Kit," "Create Your Own," "Share Your Masterpiece." Incorporate user-generated content by inviting customers to share their creations on social media.

Social Perception

Positive Customer Experiences, Engaging Activity, Giftable and Shareable, Associated with "Drip" Culture (Artistic Context)

Copy Examples

• •Headline: Unleash Your Inner Artist! Create a Unique Drippy Bear Masterpiece. Body: No art skills? No problem! Our all-in-one Drippy Bear kits make it easy and super fun to design a vibrant, one-of-a-kind bear. Perfect for family nights, date nights, or a relaxing solo art session. Get your kit and let the colors flow! #DrippyBear #DIYArt #CreativeFun
• •Headline: Make Memories, One Drip at a Time. Body: Looking for a fun activity that everyone will love? Gather your friends and family and dive into the colorful world of Drippy Bear! Our kits come with everything you need to create unique, personalized bears and lasting memories. Order yours today! #DrippyBearFun #FamilyActivity #CraftTime
• •Headline: Your Next Masterpiece is Waiting! Body: Why just buy art when you can make it? With a Drippy Bear kit, you’re the artist! Express yourself with endless color combinations and create a truly unique piece that’s all you. Easy, satisfying, and so much fun! Shop now! #MyDrippyBear #ArtKit #UnleashCreativity
• •Headline: Give the Gift of Creativity! 🎁 Body: Searching for a unique gift? A Drippy Bear kit is perfect for birthdays, holidays, or just because! It's an experience and a keepsake all in one, offering hours of fun and a cool piece of art to show off. Spread the joy of Drippy Bear! #DrippyBearGift #CreativeGift #DIYProject
• •Headline: Weekend Plans? Sorted! 🎉 Drippy Bear Adventure Awaits! Body: Say goodbye to boring weekends! Grab a Drippy Bear kit and transform your space into an art studio. It’s the perfect way to relax, get creative, and make something awesome. Tag us in your creations! @officialdrippybear #DrippyBearWeekend #ArtTherapy #GetYourDripOn