Brand Tone

Approachable and Relatable, Informative and Science-Backed (but accessible), Humorous and Understanding (Subtly), Responsible

Brand Values

• •Health & Wellness (within a social lifestyle)
• •Science and Efficacy
• •Quality and Transparency
• •Customer-Centricity
• •Balance/The "Oxymoron"

Best Practices

• •Embrace the "Knowledgeable Friend" Persona: Write as if you're a well-informed friend who understands the audience's lifestyle and genuinely wants to help them feel their best. Avoid overly technical jargon unless explained simply.
• •Focus on Benefits, Backed by Facts: Lead with the positive outcomes (e.g., "better mornings," "replenish nutrients") but subtly weave in the scientific credibility (e.g., "doctor-formulated," "key vitamins").
• •Use Positive and Empowering Language: Frame Drinkwel as a tool that empowers users to enjoy their social lives responsibly without severe after-effects, rather than just a "fix."
• •Maintain Authenticity and Relatability: Acknowledge the reality of social drinking and its consequences in a way that resonates. The "we get it" attitude is crucial.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and ad copy is harmonious. Regularly review content to check for consistency with the established voice (approachable, informative, subtly humorous, and responsible).

Social Perception

Positive for Efficacy (Mostly), Appreciation for the Concept, Some Skepticism/Mixed Results, Brand Recognition in Niche

Copy Examples

• •Headline: Social Night? Smart Morning. Body: Enjoy your evenings without sacrificing your next day. Drinkwel’s doctor-formulated blend helps your body bounce back, replenishing essential nutrients so you can wake up feeling more like you. Live your life, we’ve got your back. #Drinkwel #BetterMornings #SocialWellness
• •Headline: Your Weekend’s Best Friend. Body: Planning a get-together? Don't forget Drinkwel. Our unique multivitamin supports your liver and restores vital nutrients, because a good time shouldn’t mean a rough tomorrow. Cheers to responsible fun and feeling great! #WeekendReady #DrinkSmart #RecoveryVitamin
• •Headline: The Healthy Drinker's Secret Weapon. Body: You value your health, but also enjoy life's celebrations. We get it. Drinkwel is designed for you – the one who balances a green juice with a gin and tonic. Support your body, without changing your social life. #HealthyHedonist #DrinkwelLife #BalanceIsKey
• •Headline: Science-Backed Support for Your Social Life. Body: Formulated by a PhD in Biomedical Science and a Naturopathic Physician, Drinkwel delivers key ingredients like Milk Thistle, Vitamin C, and B-Vitamins to help your body process toxins and replenish what alcohol depletes. Party smarter, recover better. #ScienceOfRecovery #SmartSupplement #LiverSupport
• •Headline: Don't Let Last Night Ruin Today. Body: We’ve all been there. That’s why we created Drinkwel – the original recovery multivitamin. Take it as part of your routine when you drink, and help your body gear up for a brighter, more productive day ahead. Fun nights, meet even better mornings. #HangoverHelp #MorningAfter #DrinkwelWorks