Brand Tone

Aspirational, health-focused, and encouraging. The language is positive, empowering, scientific yet accessible, premium, clean, and supportive, positioning itself as a partner in the consumer's wellness journey.

Brand Values

• •Health & Wellness
• •Quality and Purity
• •Transparency
• •Performance and Efficacy
• •Lifestyle Integration

Best Practices

• •Always connect the product back to the customer's lifestyle and wellness goals, focusing on the benefit before the feature.
• •Use empowering and positive language, including active, encouraging verbs and aspirational phrases.
• •Consistently use keywords like "premium," "clean," "natural," "plant-based," and "zero sugar" to reinforce the brand's commitment to high-quality ingredients.
• •Be transparent and educational when discussing ingredients, explaining their purpose simply and directly to build trust.
• •Ensure all imagery aligns with the Southern California "sunlit spirit," using bright, clean, and energetic visuals featuring active, healthy individuals.

Social Perception

Perceived as a high-quality, effective hydration solution for an active and health-conscious lifestyle. The brand is seen as trustworthy due to its commitment to clean ingredients and transparent labeling, appealing to consumers seeking healthy alternatives to sugary drinks.

Copy Examples

• •Fuel your focus. Power your performance. Our Raspberry Rush electrolyte blend is your perfect partner for pushing past limits. Zero sugar, all results. #DrinkVaya #HydrateSmarter #Electrolytes #Fitness
• •Your daily adventure is calling. Are you ready? Drink Vaya provides the premium, plant-based hydration you need to elevate every moment. Taste the vibrant flavors of Southern California and feel the difference. Shop now and get 15% off your first variety pack!
• •Clean Ingredients. Pure Performance. Elevate Your Life. Welcome to the next generation of hydration.
• •Swap that sugary drink for a smarter choice. Drink Vaya delivers balanced electrolytes and essential vitamins to boost cognitive function and keep you thriving all day. Discover your favorite flavor and hydrate your way to a better afternoon.
• •Why settle for just water? Upgrade your hydration with a blast of electrolytes and antioxidants. Great taste, zero sugar, and keto-friendly. That's the Drink Vaya promise. #Wellness #Keto #HealthyHabits #DrinkVaya