Brand Tone

Adventurous & Aspirational, Quality-Conscious & Premium, Enthusiastic & Passionate, Friendly & Community-Oriented, Innovative & Practical

Brand Values

• •Quality & Durability
• •Adventure & Experience
• •Freshness & Authenticity
• •Innovation
• •Versatility

Best Practices

• •Embrace the "Adventure-First" Mentality: Always connect the product features back to enabling or enhancing an adventure, whether it's a grand expedition or a cherished local ritual. Use vivid, active language that paints a picture of these experiences.
• •Highlight Premium Quality & Performance: Consistently use terms that convey durability, superior materials, and the tangible benefits of the technology (e.g., "first-pour freshness," "ice-cold for hours," "unyielding carbonation"). Avoid language that sounds cheap or disposable.
• •Speak with Genuine Enthusiasm: Let the passion for great beverages and memorable experiences shine through. Use an engaging and slightly informal tone where appropriate, especially on social media, to connect with fellow enthusiasts.
• •Foster a Sense of Community & Shared Values: Encourage user-generated content, ask questions, and use inclusive language ("we," "us," "your adventure"). Position DrinkTanks® as a companion to their customers' lifestyles.
• •Focus on the "Why" Not Just the "What": Beyond describing product features (the "what"), explain the benefit and the experience they unlock (the "why"). For example, instead of just saying "double-wall vacuum insulation," explain that it means "your coffee stays piping hot on a frosty morning hike, or your beer remains perfectly chilled under the afternoon sun."

Social Perception

Positive Product Performance, High-Quality & Durable, Ideal for Craft Beer Enthusiasts & Outdoor Adventurers, Innovative, Good Customer Service (Implied), American Made/Assembled

Copy Examples

• •Headline: Adventure Thirsts. We’ve Got The Tank. Body: From mountain peaks to backyard beats, keep your craft [Beverage Type - e.g., IPA, Cold Brew, Margarita] perfectly chilled and carbonated, sip after glorious sip. DrinkTanks®: Engineered for the wild, built for your best pour. (Tone: Adventurous, Quality-Conscious)
• •Headline: First-Pour Freshness. Miles From Anywhere. Body: Don't let your adventure dictate your drink quality. Our Travel Keg™ system ensures that perfect brewery-fresh taste, whether you're off-grid or on your patio. Taste the difference dedication makes. (Tone: Aspirational, Quality-Conscious, Enthusiastic)
• •Headline: More Than a Growler. It’s a Statement. Body: You appreciate the craft. The flavor. The experience. So do we. DrinkTanks® isn’t just about holding your favorite beverage; it’s about elevating every moment you share it. Join the DrinkTanks family. (Tone: Premium, Enthusiastic, Community-Oriented)
• •Headline: Built For Your Brew. Ready For Your Journey. Body: Coffee at sunrise, cocktails at sunset, or that perfect pint after a long trail. Whatever fills your cup, our rugged, insulated DrinkTanks® gear is up for the challenge. What adventure are you pouring into today? (Tone: Adventurous, Versatile, Friendly)
• •Headline: Lock In The Bubbles. Unleash The Adventure. Body: Our patented dual-bail closure system means your carbonated favorites stay lively, and our robust insulation keeps them icy cold for hours on end. Stop settling for flat and lukewarm. Start your next adventure with DrinkTanks®. (Tone: Innovative, Quality-Conscious, Aspirational)