Brand Tone

Friendly, Sustainable, and Empowering

Brand Values

• •Sustainability
• •Community
• •Wellness
• •Transparency
• •Quality

Best Practices

• •Use inclusive language to connect with a wide audience.
• •Showcase customer testimonials and success stories.
• •Highlight sustainable and ethical sourcing practices.
• •Incorporate lifestyle imagery that resonates with the target audience.
• •Maintain a consistent brand voice across all channels.

Social Perception

Positive, Earth-friendly, and Community-focused

Copy Examples

• •"Shunya: Hydrate your body, nourish your soul. Crafted with love and good vibes."
• •"Join the Shunya family and discover the power of conscious hydration!"
• •"Every sip of Shunya supports sustainable farming practices."
• •"Embrace the Shunya lifestyle: healthy body, happy planet!"
• •"Fuel your day with Shunya: the perfect pick-me-up!"