Brand Tone

Approachable and Inclusive, Quality-Conscious and Passionate, Informative and Reassuring, Modern and Lifestyle-Oriented

Brand Values

• •Inclusivity
• •Quality and Craftsmanship
• •Health and Well-being
• •Accessibility
• •Enjoyment and Connection

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (approachable, quality-conscious, inclusive, informative) with examples of "do's and don'ts" for language, specific phrases, and overall feel. This ensures anyone creating content understands the brand's communication style.
• •Prioritize Inclusivity in Messaging: Always frame content in a way that welcomes everyone, whether they are entirely sober, moderating, or just seeking an alternative for a specific occasion. Avoid judgmental language and celebrate choice.
• •Focus on Sensory Language and Quality Cues: When describing products, use vivid language that appeals to taste, aroma, and mouthfeel (e.g., "citrus hop character," "herbaceous hop aroma," "juicy medium to light bodied IPA"). Consistently mention quality markers like "all-natural," "vegan," and "craft brewed."
• •Be Authentic and Transparent: Share the brand's passion for non-alcoholic craft beer. If addressing potential skepticism (as seen in their blog), do so openly and informatively. Transparency about ingredients and brewing processes can build trust.
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform across the website, social media posts, email marketing, product descriptions, and any customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Positive for Taste and Quality, Appreciated for Being Non-Alcoholic, Growing Niche, Trusted Source

Copy Examples

• •Headline: Real Craft Beer. Zero Alcohol. All Flavor. Body: Don't compromise on taste, even when you're skipping the alcohol. Rival House brings you authentic craft beer satisfaction in every can—perfect for any occasion. Cheers to choice! #RivalHouse #NonAlcoholicCraftBeer #FlavorWithoutAlcohol
• •Headline: Your Go-To for Guilt-Free Gatherings. Body: Planning a get-together? Make sure everyone feels included with Rival House non-alcoholic craft beers. From our Hazy IPA to our crisp Amber Lager, there's a delicious option for every palate. Real ingredients, real taste, real connection. #DrinkDifferently #InclusiveDrinking #RivalHouseNA
• •Headline: Taste the Craft. Not the Alcohol. Body: We're passionate about brewing non-alcoholic beers that stand up to their alcoholic counterparts in complexity and flavor. Discover the rich, satisfying taste of Rival House and redefine your non-alcoholic experience. #CraftBeerForAll #NA movimiento #RivalHouseQuality
• •Headline: Elevate Your Everyday. Alcohol-Free. Body: Whether it's a weeknight wind-down or a weekend celebration, Rival House offers the premium, non-alcoholic craft beer experience you deserve. Always smooth, always crisp, always your go-to. [From website: "Always Smooth. Always Crisp. Always Your Go-To."] #NonAlcoholicLifestyle #RivalHouse #PremiumNA
• •Headline: Join the Movement. Enjoy Responsibly. Body: More than just a drink, Rival House is a community celebrating choice and great taste. Explore our range of award-winning, all-natural, non-alcoholic craft beers and be part of the change. #RivalHouseMovement #SoberCurious #VeganBeer