Brand Tone

Inclusive and Welcoming, Sophisticated yet Approachable, Positive and Empowering, Informative and Passionate, Modern and Health-Conscious

Brand Values

• •Quality and Taste
• •Choice and Inclusivity
• •Mindful Consumption
• •Discovery and Experience
• •Authenticity
• •Customer-Centricity

Best Practices

• •Focus on Inclusivity and Choice: Always frame non-alcoholic and low-alcoholic options as positive choices, not as a lack or restriction. Use language that welcomes everyone, regardless of their reasons for choosing these beverages. (e.g., "Whether you're moderating, alcohol-free, or just exploring...").
• •Highlight the Experience and Sophistication: Emphasize the taste, quality of ingredients, craftsmanship (where applicable), and the enjoyable ritual of having a well-made drink. Use descriptive, sensory language. (e.g., "Savor the complex notes of...", "An elegant addition to any celebration...").
• •Maintain a Positive and Empowering Voice: Focus on the benefits: enjoying social occasions, a clear head, delicious flavors, and supporting a mindful lifestyle. Avoid judgmental or preachy language. (e.g., "Enjoy the buzz without the booze," "Celebrate clarity and great taste").
• •Be Informative and Authentic: Share genuine passion and knowledge about the products and the mindful drinking movement. Explain how products are made or what makes them special, referencing the brand's own journey and expertise. (e.g., "Crafted by our founders who sought...", "Discover the unique botanicals in...").
• •Keep it Approachable and Engaging: While sophisticated, ensure the language is still easy to understand and relatable. Encourage interaction by asking questions and inviting users to share their experiences, particularly on social media. (e.g., "What's your go-to NoLow cocktail?", "Share your mindful drinking moments with us!").

Social Perception

Trusted Retailer and Curator, Advocate for Mindful Drinking, Community Builder, Innovative and On-Trend, Generally Positive

Copy Examples

• •Headline: Discover Flavor, Embrace Choice. Your Perfect No & Low Drink Awaits. Body: At Drink NoLow, we believe everyone deserves a delicious, sophisticated drink, with or without the alcohol. Explore our curated collection and redefine your ritual.
• •Social Media Post: Cheers to mindful moments and vibrant flavors! ✨ Whether you're sober curious, moderating, or simply seeking a fantastic non-alcoholic option, we've got something special for your glass. What are you sipping on tonight? #DrinkNoLow #MindfulDrinking #SophisticatedSips #NonAlcoholic
• •Product Description Snippet (for their own brand wine): Crafted with passion, our No & Low Cabernet Sauvignon delivers the rich complexity you crave, without compromise. Experience the full-bodied taste of dark fruits and a hint of vanilla – a truly satisfying sip, anytime.
• •Email Subject: Elevate Your Evenings: Deliciously Non-Alcoholic. Body: Unwind, celebrate, or simply savor the moment with our exquisite range of non-alcoholic wines, spirits, and aperitifs. Discover your new favorite way to drink well and live fully. Explore the collection.
• •Ad Copy: Tired of the same old sparkling water? It’s time to upgrade your non-alcoholic experience. Drink NoLow offers sophisticated alternatives that delight the palate and elevate any occasion. Taste the difference.