Brand Tone

Friendly and Approachable, Positive and Encouraging, Enthusiastic and Energetic, Conscious and Responsible, Informative and Helpful

Brand Values

• •Health and Wellness
• •Environmental Responsibility
• •Quality and Transparency
• •Convenience and Efficacy
• •Community
• •Taste and Enjoyment

Best Practices

• •Stay Positive and Upbeat: Use enthusiastic and encouraging language. Focus on the benefits and the "feel-good" aspects of hydration and a healthy lifestyle.
• •Emphasize "Eco-Friendly" and "Healthy": Consistently weave in the brand's commitment to the planet (reducing plastic, 1% for the Planet) and to wholesome, natural ingredients (zero sugar, non-GMO, vegan).
• •Be Inclusive and Friendly: Use welcoming language that invites people to join the "Drinklits family" or "community." Keep the tone conversational and approachable.
• •Use Action-Oriented and Energetic Verbs: Words like "fuel," "boost," "elevate," "conquer," "refresh," and "energize" align with the active lifestyle the brand promotes.
• •Incorporate User-Generated Content and Lifestyle Imagery: Showcase real people enjoying Drinklits in various active and everyday settings to reinforce authenticity and relatability, consistent with their current social media strategy.

Social Perception

Highly Positive Customer Sentiment, Eco-Conscious Appeal, Effective for Active Lifestyles, Trustworthy, Good Value

Copy Examples

• •Headline: Fuel Your Fun, Naturally. Drinklits. Body: Don't let dehydration slow you down! Our tasty, zero-sugar electrolyte tablets dissolve quickly to keep you energized and feeling your best, whether you're hitting the trails or conquering your day. Plus, you're helping the planet with every sip! #Drinklits #DoMoreFeelGood
• •Headline: Sip, Smile, Repeat. Healthy Hydration Made Easy. Body: Meet your new favorite way to hydrate! Drinklits offers delicious, plant-based electrolyte and immunity boosts without any of the bad stuff. Just pure, wholesome goodness to support your active life and a healthier Earth. What’s your go-to flavor? #GetFizzy #EcoFriendlyHydration
• •Headline: Less Plastic, More Awesome. Hydrate Responsibly with Drinklits. Body: Join the Drinklits family and say goodbye to single-use plastic bottles! Our eco-friendly tubes pack a punch of electrolytes and vitamins, making it simple to stay refreshed while caring for our planet. Taste the goodness, feel the difference. #DrinklitsJourney #SustainableLiving
• •Headline: Your Daily Dose of Delicious Wellness. Body: Elevate your water and your well-being! Drinklits tablets are packed with essential electrolytes, vitamins, and natural flavors – and zero sugar! Perfect for post-workout recovery, a mid-day boost, or simply making hydration a treat. #HydrationHappiness #HealthyHabits
• •Headline: Active Life? Meet Your Hydration Sidekick. Body: From pickleball courts to mountain peaks, Drinklits is there to keep you performing at your best. Our convenient, great-tasting tablets provide the essential electrolytes you need, without weighing you down. Grab a tube and go! #DrinklitsActive #ElectrolyteBoost