Brand Tone

Positive, Uplifting, Friendly, and Inspiring. It also incorporates elements of being Playful, Caring, Community-focused, and Genuine. The use of emojis and enthusiastic language on social media contributes to this accessible and warm voice.

Brand Values

• •Positivity and Happiness: A core aim is to "inspire daily positivity and make our drinkers their brightest!".
• •Love and Kindness: Central to the brand, embodied by the motto "LOVE IS BREWING®" and initiatives like giving free "love bracelets" to spread kindness.
• •Health and Wellness: Strong emphasis on products being "0 Calories, 0 Carbs, 0 Sugar," keto-friendly, and made with clean, natural ingredients.
• •Quality and Craftsmanship: Products are "handcrafted, small-batch with the finest ingredients".
• •Community and Connection: The brand aims to "build a community of coffee and tea lovers from all over doing good in the world together!".
• •Empowerment (especially for women): Proudly "100% Woman-Owned" and positions itself as a coffee and tea business for "bright, fun women everywhere!".
• •Giving Back: A commitment to "giving back to charities" and donating a portion of profits to "pay it forward and causes in need".
• •Fun and Enjoyment: Making the "daily grind' a little more fun" with delicious and enjoyable beverages.

Best Practices

• •Always Infuse Positivity: Ensure every piece of communication, from email subject lines to social media captions, carries an upbeat, optimistic, and encouraging tone.
• •Lead with Heart (Love Is Brewing®): Consistently weave in the brand’s core mission of spreading love and kindness. This isn’t just a tagline, but the emotional anchor of the brand.
• •Speak Like a Friend: Use warm, approachable, and conversational language. Don't shy away from friendly exclamations, questions, and emojis (where appropriate for the platform) to create a personal connection.
• •Empower and Uplift: Particularly when addressing the target audience of "bright, fun women," use language that is empowering, supportive, and celebratory.
• •Be Genuine and Transparent: While playful, ensure the copy remains authentic to the brand's values and products, especially regarding health claims (0 sugar, 0 calories) and the mission-driven aspects.

Social Perception

Customers: Perceive Drink Katy's® very positively. They frequently praise the taste, quality, and health aspects of the teas and coffees, often highlighting the zero-sugar and zero-calorie benefits. The brand's mission, the "Love Is Brewing®" concept, and the fact that it's woman-owned are significant draws and are often mentioned in reviews. Customers appreciate the unique flavors like Peach Bellini and Dragonfruit tea. There's a sense of connection to the brand's positive and authentic messaging. Public & Media: The brand is recognized for its genuine mission-driven approach, focusing on positivity and giving back. Media features often highlight the founder, Katy Kopstad, and her entrepreneurial spirit, alongside the quality and health benefits of the products. The unique selling proposition of combining quality beverages with a message of love and community action is well-received.

Copy Examples

• •For a new product launch (e.g., a vibrant herbal tea): Hello, sunshine in a cup! ☀️ Sip your way to bliss with our NEW [Tea Name] tea! Bursting with [Flavor 1] & a hint of [Flavor 2], it’s all the joy with zero sugar. Get ready to feel radiant! ✨ #LoveIsBrewing #DrinkKatys #NewCollection
• •Highlighting the health benefits of coffee: Your morning just got a whole latte better! 😉 Our [Coffee Name] blend is smooth, delicious, AND guilt-free (0 sugar, 0 cals!). Fuel your amazing day, the bright way. #KatyKoffee #HealthyBoost #WomanOwned
• •Promoting the "Love Is Brewing" mission: More than just a drink, it’s a sprinkle of kindness! ❤️ Every Drink Katy's purchase helps us spread a little more love – plus, you get two gold heart bracelets to share the sparkle! Who will you give yours to? #LoveIsBrewing #SpreadKindness #KatyForACause
• •Instagram story engaging with followers: What's your go-to Drink Katy's mood? 🤔 A calming tea for cozy evenings or a bold cold brew to kickstart your hustle? Let us know below! 👇 #SippinPretty #DailyRitual #CommunityLove
• •Website banner for a seasonal offer: Sip, Sip, Hooray! 🎉 Brighten your [Season] with our handcrafted favorites. Deliciously healthy, lovingly made. Discover your new go-to drink and let the #LoveIsBrewing! Shop now & feel the joy.