Brand Tone

Sophisticated & Elegant, Conscious & Responsible, Approachable & Modern, Empowering & Female-Focused

Brand Values

• •Sustainability
• •Quality
• •Innovation & Design
• •Convenience & Practicality
• •Transparency

Best Practices

• •Emphasize "Elegant Sustainability": Always intertwine the chic, sophisticated aspects with the eco-conscious mission. Use language that feels both premium and responsible (e.g., "conscious luxury," "thoughtfully crafted," "responsibly chic").
• •Highlight Quality & Innovation: Continuously reinforce that this isn't "just" boxed wine. Use terms like "award-winning," "premium California grapes," "innovative Eco-Magnum™," and "reimagined" to underscore the quality and inventive spirit.
• •Speak to the Modern, Conscious Consumer: Address an audience that values quality, aesthetics, convenience, and sustainability. The copy should feel intelligent, informed, and aligned with a lifestyle that embraces these values.
• •Maintain an Approachable yet Aspirational Voice: While using elegant language, avoid being overly formal or exclusive. The tone should invite consumers to elevate their everyday wine experience in a way that feels achievable and desirable.
• •Show, Don't Just Tell, the Lifestyle: Use descriptive language and scenarios in copy that help consumers visualize Drink Juliet as part of their enjoyable, stylish, and responsible moments (e.g., "perfect for your next gathering," "your guilt-free weeknight indulgence," "the chicest guest at any party").

Social Perception

Innovative & Category-Disrupting, Eco-Conscious Choice, Stylish & Aesthetically Pleasing, Good Quality for the Format, Female-Empowering, Aspiring Luxury

Copy Examples

• •Headline: Sip Sustainably, Live Beautifully. Body: Introducing Juliet. Exquisite California wine, thoughtfully packaged in our award-winning Eco-Magnum™. Enjoy award-winning taste that stays fresh for weeks, with a 50%+ smaller carbon footprint. Elevate your everyday.
• •Social Media Post: Unbox a better wine experience. Juliet’s elegant Eco-Magnum™ isn’t just chic—it’s a commitment to quality and our planet. Female-founded, sustainably sourced, and always delicious. What are you pouring tonight? #DrinkJuliet #SustainableLuxury #BoxedWineReimagined
• •Email Subject: Less Waste, More Wonderful Weekends. Body: Tired of half-empty bottles and compromised taste? Juliet’s innovative Eco-Magnum™ keeps our premium California wine fresh for 4+ weeks. That’s more delicious sips, more spontaneous moments, and less impact on the earth. Discover your new favorite.
• •Product Description Snippet: More than just wine, Juliet is a conscious choice. Crafted in a certified sustainable California winery and housed in our signature, recyclable Eco-Magnum™, each pour is a step towards a greener future without compromising on taste or style. Great wine, protecting the planet.
• •Lifestyle Ad Copy: From park picnics to elegant dinner parties, Juliet is designed for your life. Portable, chic, and always fresh, it’s the award-winning wine that’s ready for any occasion. Redefine your wine ritual. #ElevatedEveryday #JulietWine