Brand Tone

energetic, natural, and informative with an enthusiastic and health-conscious approach

Brand Values

• •Natural Energy & Health
• •Effectiveness & Performance
• •Sustainability & Fair Trade
• •Tradition & Authenticity
• •Transparency & Information
• •Quality

Best Practices

• •Prioritize "Natural" and "Sustained" Energy: Always link the energy boost back to its natural Guayusa source and emphasize the smooth, crash-free experience. Avoid hypey, artificial-sounding energy claims.
• •Educate and Inform: Briefly explain the benefits of Guayusa (e.g., L-theanine, antioxidants, traditional use) to reinforce the "smart" and "healthy" choice aspect.
• •Use Enthusiastic and Positive Language: Convey a sense of vitality, clarity, and well-being. Words like "unleash," "vibrant," "discover," "power," and "focus" align well.
• •Maintain a Connection to Origin and Sustainability: Subtly weave in the Amazonian heritage and the brand's commitment to organic and fair practices where appropriate, adding depth and authenticity.
• •Focus on the "How It Feels" Benefit: Go beyond just "energy." Describe the feeling: focused, alert, calm, clear-headed, productive, without jitters or a crash. This resonates more deeply with consumers seeking a better energy solution.

Social Perception

Positive View as a Coffee Alternative, Appreciation for Natural Ingredients, Effective Energy Source, Taste, Health Benefits Awareness, Trust in Quality and Sourcing

Copy Examples

• •Headline: Unleash Your Natural Power. Sustained Energy, Zero Crash. Body: Tired of the jitters and the dreaded afternoon slump? Discover Drink Guya, your clean energy source straight from the Amazon. Packed with natural caffeine and antioxidants, Guayusa offers a smooth, focused energy to power your day, naturally. Feel the difference.
• •Headline: Focus Like Never Before. The Ancient Secret is Out. Body: For centuries, Amazonian tribes have used Guayusa for clarity and alertness. Now, Drink Guya brings this powerful leaf to you. Experience enhanced concentration and a calm, focused mind to tackle your biggest goals. It’s more than a drink; it’s your natural edge.
• •Headline: Good Energy, Good for You, Good for the Planet. Body: At Drink Guya, we believe in energy that uplifts you and respects its source. Our organic Guayusa is sustainably harvested, supporting both your well-being and the Amazon rainforest. Taste the vitality, feel the positive impact.
• •Headline: Ditch the Artificial. Embrace Real, Lasting Energy. Body: Why settle for synthetic buzzes? Drink Guya offers a vibrant, plant-based energy that keeps you going strong. Rich in natural stimulants and L-theanine for a smooth lift, it’s the smart way to stay energized and productive, all day long.
• •Headline: Your Daily Ritual, Reimagined. Hello Guya, Goodbye Sluggishness. Body: Make Drink Guya your new go-to for a refreshing start or a midday boost. Enjoy its uniquely smooth taste and the wave of clean energy that follows. Perfect for work, study, or play – it’s the delicious, healthy way to conquer your day.