Brand Tone

Engaging, informative, and focused on enhancing the customer's experience with relaxation and an uplifted mood. It is also transparent about the presence of THC and safety measures.

Brand Values

• •Quality & Safety
• •Transparency
• •Experience Enhancement
• •Customer Satisfaction

Best Practices

• •Maintain a balance between informative and engaging content.
• •Highlight the quality and safety measures in all communications.
• •Use visually appealing content to enhance the brand's image.
• •Incorporate customer testimonials to build trust and credibility.
• •Ensure all content is compliant with legal regulations and age restrictions.

Social Perception

The brand aims to be perceived as a provider of high-quality, safe, and enjoyable THC-infused seltzers that enhance relaxation and provide an uplifting experience. They also want to be seen as transparent and trustworthy.

Copy Examples

• •"Elevate your sip game with DYE and enhance your vibe!"
• •"Unwind with our THC-infused seltzers, crafted for relaxation and a refreshing taste."
• •"Experience the perfect blend of flavor and relaxation with our variety pack!"
• •"Quality and safety are our top priorities. Every batch is rigorously tested for your peace of mind."
• •"Discover a new way to relax and enhance your everyday moments with DYE."