Tono de Marca

sophisticated, celebratory, and mythical

Valores de Marca

• •Quality and Purity
• •Convenience and Celebration
• •Sophistication and Indulgence
• •Transparency

Mejores Prácticas

• •Maintain the Mythical Narrative: Consistently use language that evokes the brand's divine and celebratory theme. Words like 'celestial,' 'divine,' 'elixir,' and 'nectar' reinforce the brand story.
• •Highlight the Quality Ingredients: Always emphasize the all-natural, low-sugar, and high-quality aspects of the cocktails. This appeals to health-conscious consumers without sacrificing the indulgent feel.
• •Use a Sophisticated and Playful Voice: The tone should be elevated and elegant, but also playful and inviting. Posing questions like 'Dare to indulge?' creates an engaging and intriguing dynamic.
• •Focus on the Experience: The copy should sell not just a drink, but an experience—of celebration, sophistication, and effortless hosting.
• •Be Consistent Across All Channels: Whether on the website, social media, or in print, the brand's voice and core messages must remain consistent to build a strong and recognizable brand identity.

Percepción Social

Highly positive. Perceived as a premium, high-quality, and sophisticated alternative to other canned cocktails, praised for taste, clean ingredients, low sugar, and elegant packaging, ideal for hosting and special occasions.

Ejemplos de Copy

• •Unleash your inner deity. Our Grapefruit Basil Paloma is a sparkling citrus seduction, crafted for moments of divine indulgence. #DrinkDivinity
• •The Nectar of the Gods, Delivered. Experience celestially canned cocktails, made with pure ingredients and Herculean strength. Complimentary shipping on orders $75+.
• •Why settle for mortal mixology? Elevate your evenings with DIO. Each can is a perfectly balanced, all-natural cocktail ready to pour. This weekend, transcend the ordinary.
• •A potent love potion. Rich Brazilian coffee and exotic Tahitian Vanilla, united by a sumptuously smooth vodka. The perfect beginning to a legendary night.
• •Effortless elegance for your next gathering. With DIO, you can serve mixologist-worthy cocktails without spending a moment behind the bar. More time for celebration, less time for preparation.