Brand Tone

Passionate, Knowledgeable/Curated, Sophisticated yet Accessible, Inspirational/Discovery-Oriented, Modern & Clean

Brand Values

• •Quality
• •Discovery & Innovation
• •Passion
• •Customer Experience
• •Variety/Selection

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., passionate, sophisticated, witty, adventurous) with examples of do's and don'ts. Share this with anyone creating content.
• •Embody the "Drink Different" Philosophy: Always encourage curiosity and exploration. Use language that invites customers to try new things and step outside their comfort zone, positioning the brand as a guide to a world of unique tastes.
• •Show, Don't Just Tell, Your Passion & Knowledge: Instead of saying "we are passionate," let it shine through in enthusiastic product descriptions, stories behind the beverages, and sharing expert tips or pairings.
• •Maintain Visual and Textual Harmony: Ensure the visual elements (high-quality photos, modern design) align with the sophisticated yet accessible tone of the copy. The language should feel as curated as the product selection.
• •Engage and Educate: Use copy to not only sell but also to share interesting facts, origin stories, or serving suggestions. This reinforces the brand's knowledgeable and discovery-oriented values while adding value for the customer. Regularly review content across all platforms for consistency.

Social Perception

As a Niche Provider, Trustworthy (Implied), Italian Identity

Copy Examples

• •Product Launch - New Gin: Tired of the same old G&T? Discover 'Nome Gin Esclusivo,' where rare botanicals meet masterful distillation. It’s not just a drink, it’s an exploration. Bevi differente. Explore the unknown.
• •General Brand Ad: Your next favorite drink is waiting. At Drink Different, we meticulously curate over 2,000 labels, from hidden gems to celebrated spirits. Unleash your curiosity. Drink Different, Bevi differente.
• •Cocktail Recipe Post: Elevate your evenings. Try our signature 'Tramonto Rosso' cocktail, crafted with 'Prodotto X' for a taste of Italian sunsets. Passion in every sip. Find the recipe and 'Prodotto X' on our site. Bevi differente.
• •Promotional Offer: This week, journey through the vineyards of 'Regione Famosa' with 15% off our handpicked wine selection. Quality, tradition, and a touch of the unexpected. Drink Different, Bevi differente.
• •Blog Post Intro: Ever wondered what makes a truly exceptional rum? We dive deep into the art of artisanal rum-making, sharing secrets from the cellars of masters. Join our quest for flavor. Bevi differente. Read more on the blog.