Brand Tone

Energetic and Playful, Aspirational and Modern, Approachable and Friendly, Health-Conscious and Transparent, Confident

Brand Values

• •Quality and Natural Ingredients
• •Health and Wellness (within alcohol consumption)
• •Transparency
• •Living Life to the Fullest (Responsibly)
• •Innovation
• •Community and Connection
• •Giving Back

Best Practices

• •Embrace "Respectfully Wild®": Let this core concept guide the voice. Content should be spirited, adventurous, and fun, but always with an underlying sense of mindfulness and quality.
• •Keep it Real & Relatable: Use straightforward, authentic language. Avoid overly corporate jargon. Focus on the genuine experience of enjoying Dezo with friends and the natural goodness of the ingredients.
• •Visually Vibrant, Verbally Engaging: Match the bright, energetic visuals with equally lively and concise copy. Use emojis where appropriate on social media to enhance playfulness.
• •Highlight "Better-for-You" Benefits Naturally: Weave in the low-calorie, low-sugar, real ingredient aspects without sounding overly clinical. Focus on how these benefits contribute to a better drinking experience and feeling good.
• •Foster Community Interaction: Encourage user-generated content, ask questions, and respond to comments in a friendly, approachable manner, reinforcing the social aspect of the brand.

Social Perception

Positive Taste and Refreshment, Healthier Alternative, Trendy and Modern, Associated with Fun and Social Events, Trustworthy and High Quality

Copy Examples

• •Sunset vibes and good times, fueled by real fruit and premium vodka. ✨ Sip on something better. #DrinkDezo #RespectfullyWild #RealFruitRealFlavor
• •Festival season is DEZO season! 🥳 Low cal, low sugar, ALL flavor. Find your wild. #Dezo #FestivalDrinks #PartyNaturally #SpikedSeltzerUpgrade
• •Finally. A canned cocktail that tastes as good as it makes you feel. Real fruit. Premium vodka. Respectfully Wild.™ Explore the flavors.
• •Tired of sugary drinks that kill your vibe? Dezo is your answer. Packed with superfruit goodness, gluten-free vodka, and way less sugar. Taste the difference. #BetterForYouBooze #DezoLife #CleanDrinking
• •Be the hero of happy hour 🎉 Unleash Dezo!