Brand Tone

Energetic, Upbeat, Health-Conscious, Empowering, Modern, Premium, Approachable, Community-Oriented, Innovative, Confident, Versatile, Fun

Brand Values

• •Health and Wellness
• •Quality & Transparency
• •Innovation
• •Purpose & Empowerment
• •Customer-Centricity
• •Resilience & Adaptability

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your brand's core personality traits (e.g., Energetic, Health-Conscious, Premium, Approachable) and provide "Do" and "Don't" examples for word choices, sentence structure, and overall feel.
• •Prioritize "Better-For-You" Language: Consistently highlight the key health benefits (zero sugar, zero carbs, low calorie, clean ingredients) in a positive and empowering way, rather than a restrictive or clinical tone. Use phrases like "guilt-free," "mindful indulgence," "crafted for your lifestyle."
• •Maintain an Upbeat and Energetic Voice: Use active language, positive framing, and enthusiastic calls to action. Incorporate emojis where appropriate (especially on social media) to convey a modern, approachable feel. Think "The New Way to Buzz!"
• •Emphasize Quality and Versatility: Always refer to the premium nature of the ingredients (e.g., "ethically sourced Arabica beans") and showcase the product's adaptability – great on its own, or as a base for creative cocktails, suitable for diverse occasions. This reinforces its value.
• •Engage as a Community Builder: When interacting with the audience, use inclusive language ("Cold Buzz Crew," "Join Our Crew"). Foster a sense of shared values around wellness, purpose, and enjoying life, making customers feel like part of an aspirational but accessible community.

Social Perception

Innovative Beverage Choice, Lifestyle Enhancer, Taste Divide, Premium & Trustworthy, Youthful & Trendy

Copy Examples

• •Headline: Your Day Just Got an Upgrade. Zero Sugar, All Buzz. Body: Sip on the revolution of refreshment. BOMANI Alcohol-Infused Cold Brew is crafted for the go-getters, the health-seekers, and the taste-makers. Only 110 calories, 0 sugar, 0 carbs. Pure, premium enjoyment. #BomaniBuzz #GuiltFreeIndulgence
• •Headline: Meet Your New Favorite +1. Brunch, beach, or big night out? Body: BOMANI is ready. Deliciously smooth cold brew coffee infused with premium alcohol, so you can keep the vibe alive without the compromise. Cheers to better choices and even better times. #DrinkBomani #TheNewWayToBuzz
• •Headline: Low Cal, High Vibe. That’s the BOMANI Promise. Body: Why choose between feeling good and having fun? With BOMANI, you get both. Our skinny espresso martini is your perfect partner for an energized social life. Ethically sourced, impeccably crafted. #BomaniLifestyle #ZeroCompromise
• •Headline: Taste the Future of Celebration. Body: BOMANI is more than a drink; it's a statement. Alcohol-infused cold brew designed for those who demand quality, flavor, and a clean nutritional label. Ready to elevate your experience? #PremiumBuzz #InnovateYourSip
• •Headline: Unleash Your Energy. Responsibly. Body: Power through your playlist, conquer your brunch, or kickstart your evening with BOMANI. The clean caffeine kick from real cold brew, perfectly balanced with premium alcohol. It’s the buzz you want, without the ingredients you don’t. #ColdBrewCrew #PurposefullyCrafted