Brand Tone

Enthusiastic & Energetic, Youthful & Trendy, Approachable & Friendly, Value-Oriented & Convenient, Direct & Sales-Focused

Brand Values

• •Variety & Accessibility: Offering a wide range of popular beverages and making them easily accessible through online ordering and home delivery.
• •Customer Satisfaction: Implied through their focus on fast delivery, good prices, and responsiveness on social media.
• •Value for Money: Positioning themselves with Sweden's best prices and free delivery.
• •Staying Current: Keeping up with popular drink trends and engaging on relevant social media platforms.
• •Enjoyment & Lifestyle: Associating their products with fun, energy, and social occasions (as seen in lifestyle imagery).

Best Practices

• •Use Enthusiastic and Energetic Language: Incorporate positive adjectives, exclamation points (judiciously), and a generally upbeat rhythm in your sentences. Convey genuine excitement for the products.
• •Stay Youthful and Relevant with Emojis & Slang (Platform Appropriately): Use emojis that resonate with a younger audience to add personality and visual appeal. On platforms like TikTok, incorporating relevant slang or trend references can enhance engagement, but ensure it feels authentic to the brand.
• •Prioritize Clarity and Directness for Offers: While being friendly, make sure calls to action, pricing, and delivery information are clear and easy to understand. The value proposition (good prices, free delivery) should be front and center.
• •Maintain an Approachable and Conversational Style: Write as if you're talking to a friend. Use contractions, ask questions to encourage engagement, and keep the language accessible and jargon-free.
• •Visual and Textual Harmony: Ensure the tone of the copy matches the visuals used. If the image is vibrant and energetic, the copy should reflect that. If it's a user-generated lifestyle shot, the copy can be more community-focused and appreciative. Consistency across all touchpoints reinforces the brand identity.

Social Perception

Convenient Source for Drinks, Good for Deals, Trendy & Youth-Oriented, Responsive (on social media), Reliable for popular brands

Copy Examples

• •🤯 IT'S HERE! 🤯 The [New Drink Name] just landed at Drinkbolaget and WOW – you NEED to try this! 🚀 Supercharge your week with epic flavor. Grab yours NOW before it flies off the shelves! Link in bio for FREE home delivery! ➡️💨 #NewDrink #Drinkbolaget #EnergyBoost #MustHave #SwedenDrinks
• •🎉 Thirsty Thursday just got an UPGRADE! 🎉 Stock up your fridge with a full crate of [Popular Drink Brand] for an unbeatable price! 🤩 Why go out when the party can come to YOU? Free delivery, as always! 😉 Shop now: [Link] #Drinkbolaget #HomeDelivery #BestPrice #PartyPack #ThirstyThursday
• •POV: You just got your Drinkbolaget delivery 🤤📦 What's your go-to unboxing snack? Let us know in the comments! 👇 #DrinkHaul #ASMRunpacking #Drinkbolaget #TreatYourself #WeekendVibes #FreeDeliverySweden
• •⚡️ SWEDEN'S BEST DRINK DEALS + FREE HOME DELIVERY! ⚡️ Your favorite sips, straight to your door. Why wait? Explore our massive range now and get ready to refresh! 🥳
• •💥 Weekend LOADING... Get Your Drinkbolaget Haul Ready! 💥 (Email Body Snippet): Hey [Customer Name]! Kickstart your weekend the right way! 🥤 From energizing boosts to refreshing classics, we've got everything you need delivered FREE to your doorstep. Check out our top picks this week! 👇