Brand Tone

aspirational, health-conscious, youthful, and innovative

Brand Values

• •Health and Wellness
• •Innovation
• •Natural Ingredients
• •Convenience and Customization
• •Customer-Centricity

Best Practices

• •Focus on "Solution" and "Benefit": Always frame the product as a solution to the "problem" of boring water or unhealthy drink choices. Emphasize the benefits: better hydration, enjoyable taste, added vitamins, low sugar.
• •Use Positive and Aspirational Language: Words like "vibrant," "refreshing," "delicious," "elevate," "discover," "reimagine," and "joy" align with their aspirational and youthful tone.
• •Highlight Natural and Healthy Aspects: Consistently mention "natural ingredients," "real fruit extracts," "low sugar," "zero sugar," and "vitamin-rich" to reinforce their health-conscious value.
• •Encourage Engagement and Customization: Use calls to action that invite users to "discover," "craft," "create," or "find their favorite," emphasizing the customizable nature of the product.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in copy aligns with the vibrant, colorful, and modern aesthetic of their website and social media. Keep the messaging clear, concise, and easy to understand.

Social Perception

Positive: Seen by some as an innovative and healthy alternative for hydration, particularly for those who find plain water unappealing. The Shark Tank India appearance has lent credibility and visibility. Collaborations with influencers have added a stylish and aspirational image. Mixed/Negative: Some consumers are skeptical about the taste or perceive it as an unnecessary product ("first world problem"). Price point and value for money are concerns for some customers. There are isolated reports of negative physical reactions. The brand is still working to build widespread trust and overcome taste preferences, which can be very subjective.

Copy Examples

• •Headline: Beyond Plain. Beyond Boring. Discover Hydration Reimagined. Body: Tired of tasteless water? Elevate your daily hydration with Beyond Water's delicious, all-natural enhancers. Packed with vitamins, zero guilt. #DrinkBeyond #HealthyHabits
• •Headline: Your Daily Dose of Delicious Wellness. Body: Making water your favorite drink is easier than ever! Just a squeeze of Beyond Water transforms your H2O into a flavorful, vitamin-rich boost. Stay refreshed, stay vibrant. #BeyondWater #HydrationBoost
• •Headline: Craft Your Perfect Sip. Effortlessly. Body: From vibrant mocktails to sophisticated cocktails, or just a refreshing twist to your water, Beyond Water mixers give you endless possibilities. Natural flavors, zero fuss. What will you create today? #MixItUp #BeyondCocktails
• •Headline: Taste the Goodness. Feel the Difference. Body: We believe hydration should be a joy, not a chore. That’s why Beyond Water is made with real fruit extracts and essential vitamins. Low sugar, big flavor – because your body deserves the best. #NaturalHydration #FeelGoodFuel
• •Headline: Seen on Shark Tank, Loved in Homes Across India. Body: Join the hydration revolution! Beyond Water makes drinking water exciting and healthy. Find your favorite flavor and experience the difference. #SharkTankIndia #DrinkBeyondWater