Brand Tone

friendly, social, vibrant, and approachable. It's also modern and slightly edgy due to the nature of THC-infused products, while still emphasizing a responsible and enjoyable experience. The language used is casual and inviting

Brand Values

• •Social Connection: The brand heavily emphasizes sharing their drinks with friends and enhancing social experiences.
• •Enjoyment and Fun: The marketing suggests a lighthearted, pleasurable experience.
• •Natural and Quality Ingredients: They highlight the use of real fruit juice, and terms like "all-natural," "gluten-free," "vegan," and "non-GMO."
• •Responsible Alternative: Promoted as a zero-alcohol option offering uplifting effects without the downsides of alcohol.
• •Transparency: Indicated by the availability of lab reports on their website.
• •Innovation: Positioning THC-infused beverages as a modern way to socialize.

Best Practices

• •Embrace "Amigo" Mentality: Consistently use friendly, inclusive, and welcoming language. Address the audience as if they are friends or soon-to-be friends.
• •Highlight Shared Experiences: Focus copy on the joy of connection, friendship, and social gatherings. Use phrases that evoke togetherness.
• •Keep it Vibrant and Positive: Use lively adjectives and an optimistic tone. Reflect the colorful nature of the products and the uplifting experience they promise.
• •Be Clear and Approachable about THC: While being compliant with regulations, explain the benefits (e.g., "fast-acting," "perfectly dosed," "uplifting effects without alcohol's downsides") in a straightforward and reassuring manner.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the copy on all platforms (website, social media, ads) aligns with the brand's visual style – which is colorful, modern, and social – to reinforce the overall friendly and vibrant perception.

Social Perception

Based on customer reviews on their site, the perception among users seems largely positive, focusing on good taste and desired effects. The brand is perceived as a provider of enjoyable, socially-oriented THC beverages. The "Amigos" name reinforces a friendly and communal image.

Copy Examples

• •Gather your amigos and elevate the everyday! Our [Product Name] is crafted for good times and great company. Sip, share, and sparkle.
• •Why just hang out when you can vibe out? Drink Amigos brings the flavor and the fun, minus the morning-after. Cheers to better nights and brighter connections!
• •Real fruit, real friends, real good times. That's the Drink Amigos promise. Discover your new favorite way to unwind and connect. #DrinkAmigos #SocialSips
• •Sun's out, sips out! Make your next get-together unforgettable with the refreshing taste of Drink Amigos. Life tastes better with friends and a perfect buzz.
• •Ready for a new kind of happy hour? Our [Flavor Name] THC-infused cocktail offers all the chill, none of the alcohol. Taste the good times with Drink Amigos.