Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Informative and Helpful, Trendy and Youthful, Promotional but Engaging

Brand Values

• •Authenticity/Originality
• •Variety and Accessibility
• •Customer Engagement
• •Inspiration and Self-Expression
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "Friendly, not Familiar," "Enthusiastic, not Hyperbolic," "Informative, not Preachy"), including examples of "do's and don'ts."
• •Know Your Audience: Continuously analyze your target audience's language, preferences, and how they interact online. Tailor your copy to resonate with them authentically.
• •Use Consistent Terminology and Emojis (Wisely): If you use specific slang, community terms (like "Drims Fam"), or a certain style of emoji use, maintain it across platforms. However, ensure it aligns with the overall tone and doesn't feel forced.
• •Train Your Team: Ensure anyone responsible for writing copy (social media managers, marketers, customer service) understands and can apply the brand voice. Regular check-ins or training refreshers can be beneficial.
• •Review and Iterate: Regularly review your copy across all channels. Does it sound like it's coming from the same brand? Solicit feedback and be open to refining your tone as your brand evolves and as you learn more about your audience.

Social Perception

Positive, Appreciation for Product Range, Desire for Specific Products/Brands, Service Inquiries, Community Feel

Copy Examples

• •✨ OMG, beauties! ✨ Get ready to GLOW like never before! 😍 The [Product Name] just landed at Drims, and trust us, it's a game-changer! 💖 Swipe up to shop or tap the pic to make it yours! #DrimsBeauty #NewArrival #MustHave #[BrandName]
• •Hey Drims Fam! 👋 Your beauty obsession called, and we answered! 😉 Explore thousands of original products from your favorite brands, all in one place. What will you discover today? Shop now at drimsbeauty.cl! 🛍️ #BeautyHaul #OriginalBrands #ChileBeauty
• •💖 Treat Yourself! 💖 Up to 30% OFF Your Beauty Faves Inside!
• •☀️ Hello Sunshine! ☀️ Discover the hottest summer beauty trends and get your glow on with DrimsBeauty! From vibrant palettes to sun-kissed bronzers, we've got everything you need to shine. Explore now!
• •Slide 1 (Image of two different lipstick shades): "Which shade are you rocking this weekend? 🤔💄 #LipstickLover" Slide 2 (Poll): "Bold Red ❤️ or Nude Chic 🤎?" (Followed by links to products)