Brand Tone

Bold, unapologetic, and provocative, yet aspirational and glamorous. It aims to attract confident, self-assured individuals who enjoy making a statement.

Brand Values

• •Self-Expression and Individuality
• •Confidence and Empowerment
• •Modern Femininity
• •Aspirational Lifestyle
• •Authenticity

Best Practices

• •Embrace the Boldness: Do not shy away from using confident and even provocative language that aligns with the brand's core identity.
• •Maintain an Aspirational Tone: Even with the edgy products, the language should consistently reflect a sense of luxury and aspiration.
• •Speak Directly to the Target Audience: Use 'you' and 'your' to create a direct and personal connection with the customer, making them feel seen and understood.
• •Tell a Story: Frame products not just as items to be worn, but as tools for self-expression and empowerment.
• •Be Consistent Across All Channels: Whether on the website, in an email, or on any future social media platforms, the brand's unique and bold voice must be consistent to build a strong and recognizable identity.

Social Perception

The social perception of DRIKOR is currently difficult to gauge due to its nascent stage and lack of broad online presence. The intended perception is that of a niche, trend-setting brand for a confident and fashion-forward audience. However, the absence of social proof may lead to skepticism among potential new customers, requiring active community building and review generation to establish trust and credibility.

Copy Examples

• •Don't just follow trends, set them. The new DRIKOR collection is here for the woman who writes her own rules. Shop now and own your narrative.
• •More than just an accessory, it's an attitude. Our '[Product Name]' is for the days when you're feeling unapologetically you. Wear it loud and proud.
• •Inside: Your new power outfit awaits.
• •From the gym to the party, your style should be as versatile as you are. DRIKOR is made for every version of you.
• •Luxury with an edge. Discover fashion that's as bold as you are.