Brand Tone

warm, personal, and community-focused

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Creativity & Personalization
• •Community & Passion
• •Sustainability

Best Practices

• •Always Use a Warm, Personal Voice: Write as if you're talking to a friend. Use "we" and "you" to create a direct connection. Phrases like "From our corner to yours" or "Made with love" reinforce this tone.
• •Highlight the "Handcrafted" and "Small Business" Story: Remind customers that they are supporting a small, passion-driven business. This story is a powerful differentiator. Mentioning that it's a "dog mom-owned shop" adds a relatable, authentic layer.
• •Weave in Core Values: Seamlessly integrate values like "eco-friendly," "high-quality," and "custom-made" into product descriptions and social media posts to reinforce what the brand stands for.
• •Focus on the Emotional Benefit: Instead of just listing product features, describe the feeling the product evokes. It’s not just an ornament; it’s a "cherished keepsake." It’s not just a pillow; it’s a "touch of cheer."
• •Create a Community Hub with Content: Continue using the blog and social media to share more than just products. Post DIY tutorials, recipes, and dog care tips to build a lifestyle brand that people want to follow and engage with, solidifying customer loyalty beyond the point of sale.

Social Perception

trusted, high-quality small business with a personal touch

Copy Examples

• •Celebrate the furriest member of your family this Christmas. ✨ Our handcrafted wooden ornaments are made with love, right here in our small Connecticut shop. Personalize one with your pup's name and create a keepsake you'll cherish for years. Tap to shop the collection!
• •Bringing a little 'Swissy' cheer to your favorite corner! 🐾 Our cozy, custom-designed pillows are the perfect way to show off your love for the breed. Crafted with eco-friendly materials, because we love the planet as much as we love our dogs. #DriftwoodCornerCo #GreaterSwissMountainDog #DogMomLife
• •The Art of Thoughtful Gifting. From our hands to your home, discover unique, handcrafted decor that tells a story. Perfect for weddings, housewarmings, and every dog lover in your life.
• •Ready to create? This digital graphic is crafted for makers. Perfect for sublimation or laser cutting, our high-quality designs help your small business shine. Let's make something beautiful together!
• •This week on the blog, we're sharing our favorite DIY project for a festive weekend: Gingerbread House Mug Toppers! Plus, get our top tips for keeping your dog's paws safe in the winter chill. Grab a cup of cocoa and join our corner of the internet!