Brand Tone

Innovative & Modern, Artistic & Appreciative, Accessible & Inspirational, Direct & Informative

Brand Values

• •Innovation: Leveraging AI to create unique art.
• •Artistic Expression: Celebrating the possibilities of abstract art.
• •Quality: Offering high-quality canvas prints.
• •Uniqueness & Individuality: Providing art that is distinct and not mass-produced in the traditional sense.
• •Accessibility: Making contemporary art more attainable for a wider audience.

Best Practices

• •Embrace 'Innovative' and 'Artistic' Language: Consistently use words that evoke technology, modernity, creativity, and aesthetic appeal (e.g., 'algorithm,' 'generated,' 'vibrant,' 'expressive,' 'unique,' 'curated').
• •Focus on Uniqueness: Highlight that each piece is a product of AI, making it distinct. Avoid generic art descriptions; emphasize the 'AI-generated' aspect as a key differentiator.
• •Maintain a Visually Driven Narrative: Since the product is visual art, ensure the copy complements and enhances the imagery. Use descriptive language that helps the audience visualize the art in their space.
• •Keep it Accessible but Sophisticated: The concept of AI art might be new to some. Explain it simply but without losing the sophistication associated with art. Avoid overly technical jargon unless clearly explained.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, 'Our Story') is mirrored in social media captions, email marketing, and any advertising copy. Create a simple brand voice guide if necessary for anyone writing copy.

Social Perception

Driftward is primarily perceived as a niche provider of AI-generated abstract art. Customers likely appreciate the novelty and modern aesthetic of the artwork. The brand is seen as tech-forward within the art space. The perception is largely shaped by the visual appeal of their products as showcased on their website and social media. There isn't enough broad public discussion to gauge a wider social perception beyond its immediate customer base and followers.

Copy Examples

• •Headline: Where Art Meets Algorithm. Discover Unique AI-Generated Canvases at Driftward. Body: Transform your space with breathtaking abstract art, born from the intersection of human creativity and artificial intelligence. Each Driftward canvas is a one-of-a-kind conversation starter, meticulously printed to bring digital innovation into your home.
• •Social Media Post: Unlock a new dimension of abstract expression. 🌌 Our latest AI-generated collection explores the vibrant dance of color and form. Find the piece that speaks to your soul. #Driftward #AIArt #AbstractCanvas #ModernDecor #ArtTech
• •Product Description Snippet: Experience 'Chromatic Dream,' an exclusive AI-generated artwork from Driftward. This piece captures a fleeting moment of digital imagination, rendered in gallery-quality canvas. Perfect for adding a touch of modern sophistication and intrigue to any room.
• •Email Subject Line: Art Reimagined: Explore a New Era of Abstract with Driftward. Email Body Snippet: Step into the future of art with Driftward. We harness the power of artificial intelligence to create stunning abstract pieces that are as unique as you are. Explore our collections and find the perfect canvas to inspire your world.
• •Ad Copy (Short): Driftward: AI-Generated Abstract Art. Unique Canvases. Modern Style. Shop now and redefine your walls.