Brand Tone

Relaxed and Evocative, Artisanal and Quality-Focused, Ethical and Community-Minded, Friendly and Approachable

Brand Values

• •Quality Craftsmanship
• •Coastal Lifestyle Inspiration
• •Uniqueness and Curation
• •Ethical Sourcing and Sustainability
• •Customer Satisfaction
• •Family and Local Business Support

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., relaxed, artisanal, evocative, friendly), including preferred vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Embrace Storytelling: Connect with your audience by sharing the inspiration behind your products, your journey as a small business, and the stories of the artisans you support. This reinforces authenticity and the "why" behind the brand.
• •Use Sensory Language: Appeal to the senses, especially when describing home fragrances and coastal themes. Use words that evoke the sights, sounds, smells, and feelings of the coast to immerse your audience.
• •Highlight Core Values Consistently: Weave your values (e.g., natural ingredients, hand-crafted, ethical sourcing, supporting local) into product descriptions, social media posts, and website copy. This builds trust and reinforces brand identity.
• •Maintain Consistency Across All Channels: Ensure the brand tone is uniform across your website, product packaging, email marketing, social media, and any customer interactions. Regularly review content to ensure it aligns with the established voice.

Social Perception

High-Quality Products, Beautiful Scents, Ethical and Likable Brand, Trusted Retailer

Copy Examples

• •Headline: Let the Coast Whisper to Your Soul. Body: Unwind with Drift Trading Co. Our hand-poured soy candles, inspired by salty air and sun-drenched shores, bring the serene essence of the beach right into your home. Crafted with love, designed to soothe. Call to Action: Discover Your Coastal Calm.
• •Headline: Artisan Crafted. Naturally Inspired. Body: At Drift Trading Co., every piece tells a story. From unique coastal homewares to our signature scented candles made with 100% natural soy wax, we believe in quality that’s both beautiful and kind to the earth. Call to Action: Explore Our Collections.
• •Headline: That Beach House Feeling, Bottled. Body: Remember those endless summer days? Our 'The Beach House' signature blend, with notes of wild freesia, lime, and lavender, is your daily escape to coastal bliss. Hand-poured in small batches for a scent that truly lasts. Call to Action: Bring Home the Breeze.
• •Headline: More Than Decor, It's a Drift Vibe. Body: Infuse your space with the laid-back luxury of Hamptons and boho beachy style. Drift Trading Co. offers unique treasures, ethically sourced and supporting fellow artisans, to help you create a haven that feels like you. Call to Action: Curate Your Sanctuary.
• •Headline: Small Batch, Big Heart. Body: As a small family business, we pour our passion into every creation. From our Gold Coast workshop to your home, experience the unique charm and quality of Drift Trading Co.'s coastal-inspired candles and homewares. Call to Action: Support Small, Shop Unique.