Brand Tone

Passionate & Enthusiastic, Community-Focused & Inclusive, Energetic & Action-Oriented, Grassroots & Authentic, Fun & Approachable, Slightly Edgy & Raw

Brand Values

• •Community: Fostering a supportive and welcoming environment for all drifting enthusiasts, from beginners to seasoned drivers.
• •Accessibility & Inclusivity: Making drifting approachable for everyone, regardless of skill level, by providing opportunities for learning and participation. This includes specific initiatives like "Girls Gone Drifting".
• •Passion for Drifting: A deep, genuine love for the sport and its culture.
• •Driver Growth & Skill Development: Helping drivers improve their abilities in a safe and properly run event setting.
• •Fun & Enjoyment: Ensuring that events are enjoyable for both participants and spectators.
• •Grassroots Spirit: Celebrating the origins and core of drifting, emphasizing style, and creating a less pressured environment than professional series.
• •Safety: Prioritizing a safe environment for drifting.
• •Style & Self-Expression: Encouraging drivers to develop their car's style alongside their driving talent, a key aspect of their Street League.

Best Practices

• •Embrace the Enthusiasm: Always write with genuine passion. Use exclamation points where appropriate, and convey excitement about events, drivers, and the sport itself.
• •Keep it Real & Relatable: Use accessible language. Avoid overly corporate or technical jargon unless explaining specific rules. Share stories from the community and staff to reinforce authenticity.
• •Focus on "Us" and "Community": Use inclusive language like "we," "us," "our community," "the Drift Indy family." Highlight driver achievements and stories to show it’s about the people.
• •Action-Packed Verbs & Visual Language: Use strong verbs and descriptive adjectives that evoke the sights, sounds, and feelings of a drift event (e.g., "shredding tires," "roaring engines," "epic battles," "sideways action").
• •Stay Positive and Supportive: Even when discussing competition, maintain an encouraging tone. Emphasize learning, improvement, and the fun of participating. Celebrate effort as much as victory.

Social Perception

A cornerstone of Midwest grassroots drifting, Community-builders, Promoters of fun and accessible drifting, Authentic and passionate, Innovative, Driver-centric

Copy Examples

• •GET READY! 🔥 Kil-Kare is about to EXPLODE with tire smoke & roaring engines! Drift Indy Street League [Date] – where style meets skill. Slide into our DMs if you’re new and want info on how to join the fam. Tag your drift squad! #DriftIndy #StreetLeague #GrassrootsDrifting #MidwestDrift #CarCommunity #GetSideways
• •It’s official! 🚀 Announcing the ALL-NEW ‘Drift Indy RallyX Day’ on [Date] at [Venue]! Think you can handle dirt and tarmac? We’re bringing a fresh challenge to the Midwest. All skill levels welcome, same Drift Indy vibes, whole new way to play. Spots are limited – driver reg opens [Time] on driftindy.com! Who’s in? #DriftIndy #RallyX #MidwestMotorsports #NewCollection #DriveAnything
• •Rep the Movement. 🔥 Live the Drift Indy life on and off the track. Fresh hoodies, tees, and gear just dropped. Wear your passion. Shop Now -> [Link to Merch]
• •RELIVE THE MADNESS! 🌪️ Drift Indy’s [Event Name] was pure grassroots gold. Non-stop action, insane sends, and that unbeatable community vibe. Huge thanks to all the drivers, staff, and fans who made it epic! Already hyped for the next one? Hit that subscribe button & don’t miss out! Want to drift with us? Check out: driftindy.com. #DriftIndyRecap #[EventName] #[Year] #MidwestDrifting #CommunityFirst
• •What was your sickest send at our last bash? 🤔 Tag us in your photos/videos from [Recent Event Name]! We wanna see YOUR perspective of the action. Best clips get a shoutout! Let’s see that #DriftIndy footage! #GrassrootsHeroes #DriftCommunity #MidwestIsBest