Brand Tone

Playful, Fun, Enthusiastic, Passionate, Community-Oriented, Inclusive, Creative, Original, Approachable, and Authentic

Brand Values

• •Self-Expression & Individuality
• •Passion for Automotive Culture
• •Creativity & Design
• •Community Building
• •Quality
• •Making People Happy/Bringing Joy

Best Practices

• •Embrace the Enthusiasm: Use exclamation points appropriately, energetic language, and share genuine excitement for products and the car scene. Let your passion shine through.
• •Incorporate "Bunny" & Playful Language: Weave in brand-specific terms like "Bunny Vibes," "Hoppy," or other bunny-related puns where they fit naturally. Keep the language light, fun, and approachable.
• •Speak the Community's Language: Use relevant JDM, car culture, and drifting terminology (e.g., "slaps," "banners," "tsurikawa," "kawaii," "build") that resonates with the target audience, but ensure it's understandable or contextually clear.
• •Be Inclusive and Engaging: Address the community directly, ask questions, encourage user-generated content (tagging, sharing photos), and foster a welcoming atmosphere for all car enthusiasts.
• •Stay Authentic and Personal (Founder's Voice): Continue to share the brand's story and the founder's passion. This builds trust and relatability. When appropriate, write as if the founder is speaking directly to the customer.

Social Perception

Positive, Well-Regarded, Niche, Culturally Connected, Creator-Driven, Relatable, and Supportive of the Automotive Scene

Copy Examples

• •Instagram Post (New Decal Launch): "🐰 Fresh drop alert! 🏁 Slide into style with our new [Decal Name] decal! Perfect for adding that extra bit of *you* to your ride. Tag a mate who needs this! #DriftBunnyDecals #JDMStyle #CarCulture #NewCollection #BunnyVibes"
• •Website Product Description (Air Freshener): "Banish boring car smells! 👋 Our [Scent Name] Bunny Air Freshener doesn't just smell amazing, it brings a dose of fun to your daily drive. Hang it, sniff it, love it. Your car (and nose) will thank you! #DriftBunny #CarAccessories #KawaiiCar"
• •Facebook Ad (Targeting Car Enthusiasts): "Building your dream JDM machine? 🛠️ Don't forget the details that make it yours! Drift bunny decals offers unique, high-quality decals and accessories designed by enthusiasts, for enthusiasts. Join the #DriftBunny family and let's see those builds! Shop now 👉 [Link]"
• •TikTok Video Script (Showcasing a Customer's Car): "(Upbeat JDM-style music) Voiceover: 'Check out @[CustomerUsername]'s awesome ride featuring our Glitch Bunny banner! 😍 We LOVE seeing how you style your Drift Bunny gear. Keep those pics and vids coming! Wanna get featured? Tag us! #DriftBunnySpotted #CustomerCar #DriftCulture #JDM'"
• •Email Newsletter Subject Line: "🐰 Hoppy News! Fresh Styles & Bunny Exclusives Inside! Email Body Snippet: Hey [Customer Name], Get ready to give your ride a fresh look! We've just dropped a new collection of decals and accessories inspired by everything you love about JDM and kawaii culture. Plus, see what the Drift Bunny team has been up to at recent car meets! [Link to New Collection] [Link to Blog/Vlog]"