Brand Tone

Professional & Expert, Empathetic & Caring, Reassuring & Trustworthy, Educational & Informative, Aspirational & Positive

Brand Values

• •Patient-Centric Care: Prioritizing individual patient needs and goals.
• •Natural Beauty Enhancement: Focusing on treatments that enhance existing features rather than drastically altering them.
• •Safety & Efficacy: Commitment to providing safe and effective medical aesthetic treatments.
• •Expertise & Continuous Learning: Highlighting Dr. Mansour's qualifications and the clinic's use of advanced techniques.
• •Empowerment & Confidence: Helping clients feel confident and happy in their skin.
• •Integrity & Honesty: Being transparent with patients about treatments and expected outcomes.

Best Practices

• •Prioritize "You" over "We": Always frame benefits and information from the patient's perspective. (e.g., "You'll experience..." rather than "We offer...").
• •Emphasize Expertise with Empathy: Combine professional, medical terminology (explained simply) with warm, understanding, and reassuring language. Show you're not just skilled, but you also care.
• •Focus on "Natural" and "Enhancement": Consistently use words that convey subtlety, refinement, and working with existing beauty, rather than drastic change.
• •Be Informative and Educational: Provide genuine value by explaining procedures, benefits, and what to expect. This builds trust and positions the brand as an authority.
• •Maintain a Positive and Empowering Voice: Copy should inspire confidence and focus on the positive outcomes of treatments, helping clients feel good about their choices and themselves.

Social Perception

Dr. Golbarg Mansour is largely perceived as a skilled, knowledgeable, and artistic aesthetic doctor. Patients trust her for natural-looking results and appreciate her gentle approach. Clinique Esthétique HoMa is seen as a reputable place for aesthetic treatments, known for quality service and achieving desired outcomes. Overall, the social perception for the aesthetic practice is predominantly positive, emphasizing trust in Dr. Mansour's skills and the quality of care.

Copy Examples

• •Instagram Post (Image: Subtle, natural-looking lip enhancement): Rediscover your lips' natural beauty and volume. ✨ Our tailored lip enhancement treatments, personally administered by Dr. Golbarg Mansour, are designed to complement your unique features for a result that's beautifully you. Book your consultation to explore a refreshed, confident smile. #DrGolbargMansour #CliniqueEsthetiqueHoMa #LipEnhancement #NaturalResults #MontrealBeauty
• •Facebook Ad (Targeting: Women 35+ interested in anti-aging): Worried about fine lines and lost volume? At Clinique Esthétique HoMa, Dr. Golbarg Mansour combines artistry with medical expertise to create personalized anti-aging plans. We believe in graceful aging, enhanced by subtle, effective treatments. Learn how we can help you look as vibrant as you feel. Visit drgmansour.com. [Your journey to refreshed confidence starts here.] #AestheticMedicine #AntiAging #BotoxMontreal #FillersMontreal #ExpertCare
• •Website Banner (Homepage): Expert Hands, Natural Beauty. Dr. Golbarg Mansour and the team at Clinique Esthétique HoMa are dedicated to empowering you through advanced, personalized aesthetic care. Discover the art of subtle enhancement. [Book Your Consultation]
• •Email Newsletter Snippet (Subject: Understanding PRP Therapy for Hair Restoration): Curious about PRP for hair restoration? Dr. Golbarg Mansour breaks down this innovative treatment, explaining how your body's own healing power can stimulate natural hair growth. We're committed to providing you with clear, honest information to make informed decisions about your aesthetic journey. Read more on our blog. #PRPHairRestoration #NaturopathicAesthetics #HealthyHair #DrGMansour
• •Shopify Product Description (e.g., for a "Virtual Skin Consultation"): Begin your journey to radiant skin from the comfort of your home. Book a virtual consultation with Dr. Golbarg Mansour. Receive personalized advice, discuss your aesthetic goals, and get an expert-recommended plan tailored to your skin's unique needs. We're here to guide you with expertise and care. [Add to Cart & Schedule]