Brand Tone

Playful, Whimsical, Vibrant, Energetic, Approachable, Friendly, Inspirational, Positive, Creative, and Imaginative

Brand Values

• •Creativity and Self-Expression
• •Joy and Positivity
• •Quality
• •Community and Connection
• •Individuality and Non-Conformity
• •Accessibility

Best Practices

• •Embrace Playful Language: Use lively verbs, imaginative adjectives, and don't be afraid of a little whimsy. Words like "spark," "quirky," "adventure," "burst," "wonder" align with the brand.
• •Highlight Vibrancy and Color: Consistently incorporate descriptions of color and energy. Phrases like "vibrant hues," "burst of energy," "colorful critters" reinforce the visual identity.
• •Maintain an Uplifting and Positive Voice: Frame messages in an optimistic and encouraging way. Focus on joy, inspiration, and making spaces happier.
• •Be Relatable and Accessible: Even when talking about art, keep the language unpretentious and friendly. Engage with the audience directly (e.g., asking questions on social media).
• •Connect to Core Values: Subtly weave in themes of imagination, self-expression, joy, and creativity into the copy, reminding the audience what Dreyfus Art stands for.

Social Perception

Unique and Recognizable Style, Engaging and Interactive, Positive and Uplifting, Talented and Prolific, and Community-Oriented

Copy Examples

• •Instagram Post (New Print Release): "Step into a world of color! 🌈✨ Our latest Giclée print, '[Artwork Name],' is here to brighten your space and spark your imagination. Let these quirky characters and vibrant hues bring a daily dose of joy to your walls. Shop now via the link in bio! #DreyfusArt #NewPrint #WallArt #ColorfulHome #ArtThatMakesYouSmile"
• •Website Banner (Homepage): "Welcome to Dreyfus Art: Where imagination runs wild and color comes to life! Explore unique art prints by Ashley Dreyfus and find the perfect piece to tell your story. Adventure awaits in every brushstroke (and pixel!)."
• •Email Newsletter (Highlighting a Collection): "Feeling a little blah? Dive into our [Collection Name] Collection! 🐠🌴 Let these tropical vibes and playful designs transport you to a sunnier state of mind. Each piece is a burst of energy, ready to make your home a happier place. Discover your happy art today! -> [Link to Collection]"
• •TikTok Video Description (Art Process): "Watch the magic happen! ✨ Turning a blank canvas (or screen!) into a world of wonder, one colorful critter at a time. What should I draw next? Let me know in the comments! 👇 #ArtProcess #DigitalArt #Illustration #CreativeJourney #DreyfusArtFun"
• •Product Description (Specific Print): "Meet '[Character Name if applicable/Artwork Title]'! This isn't just an art print; it's an invitation to smile more, dream bigger, and embrace the playful side of life. Printed on high-quality Giclée paper, its vibrant colors will stay brilliant, just like your imagination. Perfect for adding a pop of personality to any room!"