Brand Tone

Friendly, Approachable, Conscious, Responsible, Playful & Lighthearted

Brand Values

• •Love for Nature & Australian Wildlife
• •Creativity & Originality
• •Environmental Responsibility
• •Customer Connection & Satisfaction
• •Quality

Best Practices

• •Use playful and lighthearted language, incorporating humor where appropriate.
• •Highlight the unique Australian designs and connection to nature.
• •Emphasize the brand's commitment to environmental responsibility and sustainability.
• •Personalize customer interactions by responding with warmth and appreciation.
• •Showcase the quality and care put into each product, especially custom portraits.

Social Perception

Positive & Appreciative, Eco-Conscious, Niche & Specialised, Trustworthy

Copy Examples

• •"Our cheeky parrot t-shirts are perfect for bird nerds who love a touch of Aussie humor!"
• •"We're planting a tree for every product sold, helping to protect the habitats of our awe-inspiring owls and other native wildlife."
• •"Looking for a unique gift? Our custom dog portraits capture your pet's essence in a truly special way."
• •"Thanks for the amazing review! What a pleasure it was to create this portrait for you. We're so glad you love it!"
• •"Embrace no-waste shopping with our made-to-order products. Each piece is crafted with love and care, reducing overproduction and waste."