Brand Tone

aspirational, professional, and personally reassuring

Brand Values

• •Championing New Zealand Design
• •Sustainability
• •Personalization and Collaboration
• •Quality and Expertise
• •Building Relationships

Best Practices

• •Lead with Emotion, Support with Logic: Start by addressing the client's feelings and aspirations (e.g., "feeling overwhelmed," "dreaming of a perfect home"). Then, introduce the service as the logical solution (e.g., "saves you time and money," "handles the details").
• •Always Weave in 'NZ-Made': Consistently mention and champion the use of New Zealand-designed and manufactured products. This is a core value and a key differentiator that builds brand identity and appeals to a specific market.
• •Use the "Personal Guide" Metaphor: Frame the brand's role as a collaborative partner and guide. Use phrases like "partner with you," "hold your hand," and "work together" to reinforce the supportive and personal nature of the service.
• •Speak in Benefits, Not Just Features: Instead of just saying "we offer project management," say "we reduce decision fatigue and costly mistakes, so the process is stress-free." This translates the service into a tangible benefit for the client.
• •Maintain a Polished yet Approachable Voice: Keep the language sophisticated and aspirational to reflect the high-end nature of the service, but ensure it remains warm, friendly, and encouraging. Avoid overly technical jargon and always sound like a helpful expert, not an intimidating authority.

Social Perception

The brand is perceived as a high-end, reliable, and expert service that delivers exceptional, personalized results. Clients praise professionalism, creativity, and the designer's ability to listen and translate vision. Collaborators note enthusiasm, design expertise, and passion.

Copy Examples

• •Your home should tell your story. Let's write it together. Feeling overwhelmed by fabric swatches and paint chips? A renovation is more than just a project; it's the chance to create a space that truly feels like you. At DressMyNest, we partner with you to design beautiful, functional spaces that last. We champion stunning NZ-made furniture and decor to make your home a sustainable, personal sanctuary. Let us handle the details, so you can fall in love with your home all over again.
• •From concept to comfort. ✨ We loved bringing this client's vision for a serene and functional family space to life. By layering soft textures with timeless, NZ-made pieces, we created a room that’s not just beautiful, but built for making memories. What does your dream living room feel like? #DressMyNest #NZInteriorDesign #HomeInspo #LivingRoomGoals #NZMade
• •The July Edit: Curated for a Life of Style. This month is about embracing bold silhouettes and rich textures. The July Edit features handpicked, locally-sourced pieces designed to bring a contemporary and timeless elegance to your nest. From sculptural desks to tactile fabrics, discover the building blocks for a beautifully intentional home.
• •Beyond the Mood Board: How a Designer Saves You Time, Money, and Stress. Dreaming of a perfect home is the easy part. Turning that dream into a cohesive, functional reality without costly mistakes is where it gets complicated. An interior designer is your professional partner, your expert guide, and your stress-saver, holding your hand from the first decision to the final, stunning reveal.
• •Two Looks. One Headboard. Endless Possibilities. Rekindle that childhood joy of changing your room around. Our reversible Flip Headboard offers ultimate flexibility for your space. Go for a light, airy look in summer, and a cozy, dark tone in winter. Crafted with robust, beautifully textured fabric, this NZ-made piece is the simple, stylish update your bedroom has been waiting for.