Brand Tone

Whimsical & Playful, Sophisticated & Elegant, Joyful & Celebratory, Approachable & Friendly, Creative & Artistic

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Quality & Craftsmanship
• •Sophistication with a Twist
• •Celebration of Small Pleasures

Best Practices

• •Embrace Whimsical Language: Use words that evoke charm, playfulness, and imagination (e.g., 'enchanting,' 'delightful,' 'a dash of,' 'conjure up,' 'sparkle').
• •Maintain an Element of Sophistication: While playful, avoid overly childish or simplistic language. Balance whimsy with elegant descriptions and a polished voice.
• •Focus on Joy and Positivity: Frame product benefits and brand messages around happiness, celebration, and bringing a smile to the customer's face.
• •Be Visually Descriptive: Since the brand is art-based, use vivid language that complements the visual style of the illustrations. Talk about colors, characters, and the stories they might tell.
• •Keep it Friendly and Approachable: Address the audience in a warm, inviting manner. Use contractions where appropriate to maintain a conversational feel, especially on social media. Ensure the artist's personality (Laura K. Sawyer's passion for art) subtly shines through.

Social Perception

Charming & Adorable, High-Quality Art, Giftable & Decorative, Unique & Distinctive, Positive & Uplifting

Copy Examples

• •Instagram Post (Image of an illustrated cocktail recipe): Shake up your Tuesday! Our 'Berry Bliss Fizz' isn't just a recipe, it's a work of art. Illustrated with love and a splash of whimsy by Laura K. Sawyer. Find the print and more delightful sips on our website! #DressForCocktails #IllustratedRecipe #ArtDeVivre #WhimsicalArt
• •Facebook Ad (Carousel of different art prints – animals in party attire): Add a touch of playful elegance to your walls! From sophisticated sloths to party-ready pugs, Laura K. Sawyer's illustrations bring joy to any space. Explore the full collection and find your new favorite conversation starter. Shop now at dressforcocktails.com. #ArtForYourHome #DressForCocktails #WhimsicalDecor #LauraKSawyerArt #AnimalIllustration
• •Product Description (For an illustrated tea towel): Spills? Make them stylish! Our 'Garden Party' tea towel, featuring Laura K. Sawyer's charming illustration of bunnies enjoying afternoon tea, brings a dash of whimsy to your kitchen. Crafted from high-quality [Material, e.g., cotton linen] and vibrant with color, it’s almost too lovely to use… almost! A perfect gift for the host who has everything, or a delightful treat for yourself. #KitchenArt #HostessGift #DressForCocktails #FunctionalArt #IllustratedHome
• •Email Newsletter Subject Line: A Dash of Delight: New Arrivals from Dress for Cocktails! (Body Snippet): Hello [Customer Name], get ready to smile! Laura K. Sawyer has been busy conjuring up new enchanting illustrations, and we can't wait to share them. Discover prints that pop, stationery that sings, and perhaps a few surprises along the way. Let's make every day a little more artful. [Link to New Arrivals]
• •Pinterest Pin Description (Image of a curated collection of greeting cards): Say it with style! 💌 Our collection of illustrated greeting cards by Laura K. Sawyer adds a personal and whimsical touch to any occasion. From birthdays to 'just because,' find the perfect artful message. #DressForCocktails #GreetingCards #IllustratedStationery #ArtfulGiving #SnailMailRevolution