Brand Tone

Enthusiastic, friendly, aspirational yet approachable, feminine, empowering, trendy, and current.

Brand Values

• •Confidence
• •Accessibility
• •Personal Connection
• •Trend-Consciousness
• •Customer-Centricity

Best Practices

• •Speak Directly to Your Customer: Use "you" and "your" to create a personal, one-on-one conversation. Frame product descriptions around how the item will make *her* feel and the experiences *she* will have.
• •Embrace Enthusiastic Language: Use positive, high-energy words and emojis (where appropriate) to convey excitement. Words like "obsessed," "favorite," "gorgeous," and "shine" align with the brand's friendly and aspirational tone.
• •Lead with the 'Why': Don't just sell a dress; sell confidence. Don't just sell a top; sell the perfect brunch outfit. Connect every product to a feeling or an experience that empowers the customer.
• •Maintain a Consistent Founder's Voice: Whether it's Kirsten herself or the marketing team writing the copy, it should always sound like it's coming from a passionate, friendly, and stylish friend, not a faceless corporation.
• •Engage, Don't Just Announce: Foster community by asking questions in captions ("How would you style this?"), running polls, and actively responding to comments and DMs. This reinforces the brand's value of personal connection and makes the audience feel heard and valued.

Social Perception

Customers perceive Dressed by Kirsten as a reliable and exciting source for fashionable clothing, praising its fast delivery, quality, unique pieces, and the personal touch of the founder. The public sees it as a successful, trustworthy online boutique with a strong, engaged community that is in tune with its audience's desires.

Copy Examples

• •Stop scrolling ✨ Your weekend outfit has arrived. The 'Amsterdam' dress is everything we're loving right now: feminine, flowy, and designed to make you feel incredible. Who's ready for that main character moment? 🙋 Tap to shop before she's gone!
• •New Week, New Arrivals. Your weekly dose of confidence is here. Discover fresh styles curated to make you shine. Shop The New Collection.
• •💕 Surprise! A special treat is waiting for you... Hey gorgeous! We saw you checking out our new collection. As a little thank you, here an exclusive offer to help you complete your look. Because you deserve it.
• •Tired of the same old styles? At Dressed by Kirsten, we drop a new, hand-picked collection every single week! Find unique pieces that feel like they were made for you. ✨ With over 50,000 happy customers, isn't it time you joined the family? Shop now for next-day delivery!
• •OOTD check! Which look is your fave: 1, 2, or 3? 👇 New collection just dropped and it 🔥 #dressedbykirsten #newarrivals #outfitinspo #fashiontiktok