Brand Tone

Respectful and Devotional, Elegant and Modest, Comfort-focused and Caring, Trustworthy and Approachable, Community-oriented

Brand Values

• •Quality
• •Comfort
• •Faith and Devotion
• •Elegance and Modesty
• •Customer Satisfaction

Best Practices

• •Understand Your Audience Deeply: Always write with the Muslimah woman in mind, acknowledging her values, needs, and the spiritual significance of the telekung. Use language that resonates with her faith and lifestyle.
• •Emphasize Comfort and Quality: Consistently highlight the tactile benefits of the materials (e.g., "cooling," "soft," "lightweight") and the quality of craftsmanship, linking these to a more focused and comfortable prayer experience.
• •Maintain a Respectful and Serene Language: Avoid overly casual slang or hype. The tone should always be dignified, calm, and respectful of the product's purpose. Words like "serenity," "peace," "devotion," "tranquility" can be woven in naturally.
• •Showcase Elegance Through Modest Descriptions: Focus on the beauty of the design, the richness of colors, and the fine details without being ostentatious. The elegance should be understated and aligned with principles of modesty.
• •Be Authentic and Transparent: Whether in product descriptions, "About Us" sections, or customer interactions, ensure the information is honest and the brand's commitment to its values shines through. This builds trust and long-term loyalty.

Social Perception

A reliable provider of good quality and beautiful telekung, A brand that understands the needs of Muslim women for comfortable and appropriate prayer wear, Trustworthy, particularly for those seeking telekung for personal use or as gifts, Modern in its e-commerce approach while respecting traditional values, A Malaysian brand catering well to the local market.

Copy Examples

• •Experience serene moments of devotion with our Telekung Medina Mysara. Crafted from premium cooling silk, its gentle touch and flowing drape ensure utmost comfort and tranquility during your prayers. Embrace elegance, cherish your connection.
• •May your prayers be filled with peace and your heart with joy. Our latest collection is designed to bring you closer to that serenity. Discover the Dreamyza difference. #DreamyzaPremier #TelekungComfort #PrayerEssentials
• •At Dreamyza Premier, we understand the importance of comfort in your ibadah. That's why each telekung is thoughtfully designed with quality materials, so you can focus on what truly matters. Explore our new arrivals, crafted with you in mind.
• •Gift the blessing of comfort this season. Our exquisite telekung sets make for a meaningful and cherished present. Enjoy complimentary gift wrapping with every purchase over RM200. Share the serenity.
• •Dreamyza Premier: Where elegance meets devotion. Find your perfect telekung for moments of peaceful prayer.