Brand Tone

Warm, personal, inspirational, and handmade with love.

Brand Values

• •Handmade Quality
• •Family
• •Faith
• •Motherhood
• •Dreams and Inspiration
• •Customer Connection

Best Practices

• •Emphasize "Handmade with Love": Continuously highlight the care, personal touch, and handmade nature of the products to reinforce quality and the brand's core identity.
• •Incorporate Thematic Keywords: Regularly weave in words and phrases related to their core values: "motherhood," "family," "faith," "dreams," "inspire," "celebrate," and "everyday moments."
• •Speak from a Personal "We": Use "we" to refer to the sister-duo behind the brand, reinforcing the personal, small-business feel rather than a corporate entity.
• •Maintain an Encouraging and Positive Voice: Ensure that the language used is consistently uplifting, supportive, and aims to inspire the customer, aligning with their goal to help people "embrace the everyday moments."
• •Use Visuals that Match the Tone: Ensure product photos and videos reflect the warmth, care, and handcrafted nature of the items. Use soft lighting, cozy settings, and authentic depictions of the crafting process.

Social Perception

A heartwarming brand that offers high-quality, handmade items imbued with love, family values, and faith, perfect for celebrating everyday moments and milestones. Perceived as authentic, caring, and dedicated to their craft.

Copy Examples

• •"Every item is handmade from us to you with love & care."
• •"Welcome to our shop! We're sisters and best friends who handmake every item."
• •"Celebrating motherhood, strength, faith, family, and dreams."
• •"Hoping to inspire you to embrace the everyday moments."
• •"Custom orders welcome! Let us create something special just for you."