Brand Tone

Enthusiastic & Passionate, Community-Oriented & Welcoming, Informative & Knowledgeable, Approachable & Friendly, Direct & Sales-Oriented (when appropriate)

Brand Values

• •Passion for Collectibles & Gaming
• •Community Building
• •Product Variety & Availability
• •Customer Service
• •Fairness & Integrity

Best Practices

• •Speak the Language of Collectors: Use terminology and references that resonate with the target audience (e.g., "pulls," "meta," "sealed product," "grails"). Show you understand their passion.
• •Emphasize Community: Regularly highlight local events, player achievements, and opportunities for interaction. Use inclusive language that makes everyone feel welcome.
• •Balance Enthusiasm with Information: While passion is key, ensure your copy is also clear, accurate, and provides necessary details (prices, dates, product specifics).
• •Be Approachable and Responsive: When interacting on social media or responding to inquiries, maintain a friendly, helpful, and non-corporate tone. Address customers like fellow hobbyists.
• •Maintain Visual and Textual Consistency: Ensure the tone of voice in your written content aligns with your visual branding (e.g., if your visuals are fun and vibrant, your text should reflect that). This applies across the website, social media, and any marketing materials. Ensure that the transition from "Dream Toy Cards" to "Toy Masters" is consistently communicated where necessary, while focusing on the current brand identity.

Social Perception

Positive for Local Community, Reliable Online Retailer, Knowledgeable Resource, Enthusiast-Run

Copy Examples

• •Calling all Trainers! 🚨 The NEW Pokémon TCG: [Set Name] expansion has just landed at Toy Masters! Get ready to discover powerful new VMAX cards and stunning full arts. Whether you're completing your Master Set or gearing up for your next battle, we've got the booster packs, boxes, and single cards you need. Shop online now or visit us in-store – your adventure awaits!
• •Game on! Join us this Saturday at Toy Masters for our weekly Magic: The Gathering Commander night! Whether you're a seasoned planeswalker or new to the format, you'll find a welcoming table. Brew your wildest decks and meet fellow MTG fans. Sign-ups start at 6 PM. Let's make some magic happen!
• •Don't miss out! 🔥 Pre-orders for the highly anticipated Disney Lorcana: [Set Name] are NOW LIVE at Toymasters.ca! Secure your Illumineer's Troves, Starter Decks, and Booster Boxes before they vanish into the Inklands. Limited quantities available – be among the first to explore the magic!
• •What's been your luckiest pull recently? Share your epic card reveals or your favorite Funko Pop find in the comments below! We love seeing what our awesome community is collecting. #ToyMastersCommunity #Collectibles #TCG
• •Your ultimate Canadian hub for all things collectible! From the latest TCG releases like One Piece and Yu-Gi-Oh! to a massive range of Funko Pops and awesome action figures, Toy Masters has you covered. Swing by our Markham store or explore our huge online selection 24/7. What treasures will you find today?