Brand Tone

friendly, playful, and trendy

Brand Values

• •Self-expression
• •Nostalgia
• •Community
• •Female Empowerment

Best Practices

• •Stay True to Your Voice: Always write in a way that is authentic to the brand's personality. If it's playful and trendy, avoid overly formal or corporate language.
• •Know Your Audience: Understand the slang, emojis, and references that resonate with your target demographic, but use them authentically.
• •Create a Style Guide: Even a simple guide that outlines your brand's preferred terminology, emoji usage, and overall tone can ensure consistency across all platforms and communications.
• •Engage in a Consistent Manner: When replying to comments and messages, maintain the brand's friendly and conversational tone. This reinforces the brand's personality and builds rapport with customers.
• •Let Your Visuals and Copy Work Together: The playful and trendy tone of the copy should be reflected in the brand's photography and graphic design for a cohesive and immersive brand experience.

Social Perception

positive among its niche audience. It is seen as a source for on-trend, cute, and unique graphic tees. Customers who connect with the brand likely appreciate its independent spirit and the sense of community it fosters. The lack of widespread reviews or news coverage suggests that its reputation is primarily built through word-of-mouth and social media buzz.

Copy Examples

• •Y2K called, it wants its style back. 📞 Our '1-800-Baby Tee' is the perfect throwback. Tap to shop!
• •Your new favorite tee has arrived. The 'Starry Disco Baby Tee' is made from 100% soft-style cotton for a comfy fit that feels like a dream. Pair it with your favorite low-rise jeans for a look that's out of this world.
• •Outfit check! ✨ Rocking the 'New York Baby Tee' for a day in the city. Where would you wear it? #dreamtee #y2kfashion #ootd
• •Hey Dreamgirl! Did you see our new arrivals? We've dropped a fresh collection of tees that are perfect for summer. Plus, get free shipping on orders over $35! 💖
• •Tired of boring tees? So were we. That's why we created DreamTee. Shop our collection of cute, trendy, and totally unique graphic tees. Your wardrobe will thank you.