Brand Tone

Promotional and Value-Oriented, Aspirational and Comfort-Focused, Friendly and Approachable (intended), Direct and Informative

Brand Values

• •Affordability/Value for Money
• •Style and Aesthetics
• •Quality and Durability (stated)
• •Customer Experience/Service (aspired)
• •Creating a Home

Best Practices

• •Always Emphasize Value and Affordability: Consistently highlight competitive pricing, sales, and the overall value proposition without sacrificing the message of style. Use phrases like affordable luxury, great deals, unbeatable prices.
• •Focus on the Dream Home Concept: Connect furniture with the emotional benefit of creating a comfortable, stylish, and personal living space. Use aspirational language that speaks to the customer's desires for their home.
• •Maintain a Friendly and Approachable Voice: Even when promotional, the underlying tone should be welcoming and helpful. Address the customer directly and use inclusive language. Strive to reflect the customer-first approach mentioned in their values.
• •Showcase Style and Modernity Visually and Textually: Ensure copy reflects the contemporary aesthetic of the furniture. Use descriptive words that evoke a sense of modern design and comfort.
• •Be Direct and Clear in Promotions: When advertising sales or special offers, make the terms, duration, and benefits very clear to avoid confusion and build trust. Use clear calls to action.

Social Perception

Deal Seekers, Style Conscious on a Budget, Mixed Customer Service Experience, Local Community Focus (Etobicoke/GTA)

Copy Examples

• •Headline: Your Dream Home is Closer Than You Think. Body: Discover stylish, quality furniture at prices that make sense. At Dreamland Home Furnishing, we believe everyone deserves a home they love. Visit us in Etobicoke or shop online today!
• •Headline: Comfort Meets Style. Wallet Stays Happy. Body: Freshen up your living space with our latest collection of sofas, beds, and dining sets. Quality you can feel, prices you’ll love. Explore the Dreamland difference.
• •Headline: Don't Just Furnish, Flourish! Body: Create a haven that reflects your unique style. From statement pieces to everyday essentials, Dreamland Home Furnishing offers endless possibilities to bring your vision to life, affordably.
• •Headline: Limited Time Deals to Make Your Home Shine! Body: Our biggest sale of the season is ON! Get incredible discounts on your favorite furniture pieces. Transform your space for less – shop Dreamland Home Furnishing now.
• •Headline: From Our Showroom to Your Living Room, With Care. Body: We're passionate about helping you find the perfect pieces for your home. Our team is here to offer friendly advice and ensure you find furniture that’s both beautiful and built to last.