Brand Tone

Aspirational and enchanting, creating a feeling of possibility and allure. Also reassuring and safety-conscious with mentions of FDA approval and ISO standards. This blends trustworthy and magical elements.

Brand Values

• •Transformation and Self-Expression
• •Quality and Safety
• •Beauty and Confidence
• •Comfort

Best Practices

• •Lead with Aspiration, Follow with Reassurance: Always start with the dream—the transformation, the beauty, the confidence. Then, ground that dream in reality by mentioning comfort, safety (FDA-approved), and quality materials. This builds both desire and trust.
• •Use Enchanting and Evocative Language: Employ words that create a sense of magic and possibility. Terms like "unlock," "discover," "transform," "allure," "mesmerizing," and "captivating" should be staples in the brand's vocabulary.
• •Center the Customer's Story: Frame the product not just as a lens, but as a tool for the customer to express themselves. Use "you" and "your" frequently. Ask questions that prompt them to think about their own identity and style (e.g., "What's your dream eye color?").
• •Maintain a Clean and Modern Aesthetic: The visual branding on the website is clean and elegant. All copy, from social media posts to email newsletters, should mirror this. Use ample white space, high-quality visuals, and a simple, readable font.
• •Be Consistent Across All Touchpoints: Whether it's a website banner, a social media caption, or a customer service email, the tone should remain consistent. Create a simple brand voice guide that outlines key messaging pillars (e.g., "We are aspirational, safe, and focused on self-expression") to ensure all team members communicate in a unified voice.

Social Perception

Largely positive, with frequent praise for vibrant colors, comfort, and transformative effects. Associated with special occasions but also daily wear. Challenges include a diffused social media presence and confusion with other brands due to a somewhat generic name.

Copy Examples

• •Your Gaze, Your Story. Discover the color that tells yours. Shop our FDA-approved collection.
• •From morning coffee to midnight moments, let your eyes do the talking. ✨ Our 'Himalaya Gray' lenses offer a gaze that's both striking and naturally beautiful. Comfortable for all-day wear, so you can live your story without limits. #DreamEyesBeauty #ColorContacts #NaturalLook
• •Tired of the same reflection? Unlock a new you. DreamEyes offers a vibrant spectrum of comfortable, safe, and stunning colored contact lenses. Find your perfect shade today and see the world differently. Free shipping on all orders! #TransformationTuesday #DreamEyes
• •Dive into the deep allure of 'Sapphire Ocean.' These lenses blend rich blue tones with subtle, natural-looking flecks for a gaze that is both mesmerizing and believable. Crafted from ultra-breathable hydrogel and FDA-approved, they promise a full day of comfortable, confident beauty. Let your eyes reflect the depth of your spirit.
• •The glow up you didn't know you needed. Switching up my look with DreamEyes in 'Honey Spice.' Obsessed is an understatement! They feel amazing and look so natural. Which color should I try next? 👀 #DreamEyes #ColoredContacts #GlowUp #BeautyHacks