Brand Tone

Whimsical & Romantic, Artistic & Storytelling, Empowering & Inclusive, Conscious & Appreciative, Playful & Sweet

Brand Values

• •Craftsmanship & Quality
• •Storytelling & Individuality
• •Sustainability & Ethical Practices
• •Creativity & Magic
• •Community & Connection

Best Practices

• •Create a Brand Voice Guide: Document key tonal words (e.g., whimsical, ethereal, empowered, artistic, conscious), \"words we use,\" and \"words we avoid.\" Include examples of how to describe products and interact with customers.
• •Embrace Storytelling Consistently: Whether it's a product description, social media post, or customer service email, frame the communication around the story of the item, its materials, or the feeling it evokes. Highlight the \"reimagined past\" and \"touch of magic.\"
• •Use \"Dreamers Rebels Angels\" Language: Consistently refer to the community with the brand's unique term \"Dreamers Rebels Angels\" to foster a sense of belonging and reinforce the brand identity.
• •Visually Align Tone: Ensure all visual content (photography, website design, social media graphics) reflects the whimsical, romantic, and artistic tone of the copy. Ethereal lighting and dreamy settings can enhance this.
• •Train Anyone Who Writes for the Brand: Ensure that everyone involved in content creation or customer communication understands and can apply the brand's specific tone and values, from social media managers to customer service representatives.

Social Perception

Customers on platforms like Etsy and Depop perceive the brand positively, praising the quality, beauty, and uniqueness of the items, as well as the seller's communication and service. The items are seen as "stunning," "feminine," "well made," and "exactly like the picture." The aesthetic is perceived as "dreamy," "coquette," "ethereal," and "soft girl." The use of terms like "Dreamers," "Rebels," and "Angels" likely resonates with a target audience that values individuality, artistic expression, and a touch of romanticism or rebellion against mainstream fashion. There's an appreciation for the sustainable aspect of upcycled and slow fashion. The Scam Detector rating is a point of concern, though it contrasts with direct customer feedback on sales platforms. It highlights the need for the brand to ensure all aspects of its online presence build trust.

Copy Examples

• •Headline for a new collection: "Whispers of Vintage, Woven into Dreams. Discover the new collection where every stitch tells a story of magic and rebellion."
• •Instagram caption for a reworked dress: "From forgotten textiles to your fairytale moment. ✨ This one-of-a-kind dress, reimagined with love and a touch of ethereal charm, is for the dreamer who writes her own story. #DreamersRebels #SlowFashionMagic #VintageReimagined"
• •Product description snippet: "Crafted for the rebel heart with a penchant for the romantic, this [Product Name] isn't just an accessory; it's a talisman. Handmade with meticulous care and from ethically sourced vintage materials, it’s ready to become part of your unique narrative."
• •Email subject line: "Calling all Dreamers & Rebels: Your Next Story Awaits..."
• •About Us page excerpt: "At DreamersRebels, we believe fashion is more than fabric. It's a language, a rebellion against the mundane, a dream woven into reality. We meticulously craft each piece from reclaimed vintage treasures and ethereal deadstock, ensuring fair paths for our artisans and magical tales for our Angels. Wear your story."