Brand Tone

Inspiring, Stylish, Passionate, Approachable

Brand Values

• •Passion for Music
• •Quality & Craftsmanship
• •Individuality & Expression
• •Customer Aspiration
• •Community

Best Practices

• •Develop a Brand Voice Guide: Once the desired tone and values are solidified (ideally based on actual brand strategy), document them. Include keywords, phrases to use/avoid, and examples of on-brand and off-brand copy. This is crucial, especially if multiple people write content.
• •Know Your Audience: Understand who your "dream" customer is. Are they beginners, seasoned pros, collectors? Tailor the coolness and inspiration to resonate with their specific aspirations and language.
• •Focus on "Aspiration" and "Benefit": Instead of just listing features, frame copy around how the guitars help musicians achieve their "dreams" (better sound, more inspiration, unique style, stage presence) and the "cool" factor they bring.
• •Be Authentic in Your "Cool": "Cool" can be subjective. Ensure the brand's coolness feels genuine and aligns with the products offered and the team's actual passion. Avoid trying too hard or using slang that feels forced or outdated.
• •Consistency Across All Channels: Whether it's the website (once public), product descriptions, email newsletters, or future social media, the "Dream Cool Guitars" voice should be recognizable and consistent, reinforcing the brand's inspiring, stylish, passionate, and approachable identity.

Social Perception

The Go-To Place for Unique/Desirable Guitars, Knowledgeable & Trustworthy, Inspirational Resource, Stylish & Modern, Supportive of Musicians

Copy Examples

• •Headline (Website/Social Media): Your Dream Rig Starts Here. Discover Cool Guitars That Define Your Sound.
• •Product Description Snippet: This isn't just a guitar; it's a statement. Crafted for a killer tone and an effortlessly cool vibe, it’s ready to bring your musical dreams to life. Plug in and play loud.
• •About Us Teaser: We're Dream Cool Guitars. More than just a store, we're a crew of dedicated pickers and tone chasers obsessed with connecting you to the guitar you've always imagined. Let's find your next inspiration.
• •Social Media Post (Image of a unique guitar): Stop dreaming, start playing. This beauty just landed, and it's oozing cool. Who's ready to make some noise? #DreamCoolGuitars #GuitarGoals #NewGearDay
• •Email Subject Line: Unlock Your Sound: Fresh & Cool Axes Inside!