Brand Tone

Artisanal, Ethical, and Community-Focused

Brand Values

• •Quality & Craftsmanship
• •Ethical Sourcing & Sustainability
• •Community
• •Integrity & Transparency
• •Customer-Centricity/Partnership

Best Practices

• •Always Emphasize Origin and Craft: Consistently mention "handcrafted," "artisan," "small-batch," and "Boise/Idaho made" to reinforce the artisanal quality and local identity.
• •Highlight Ethical Sourcing: Regularly include phrases like "Rainforest Alliance Certified," "organic ingredients," "sustainably sourced," and "ethically produced" to underscore commitment to responsibility.
• •Use Warm and Inclusive Language: Adopt a friendly, approachable, and community-oriented voice. Speak directly to the customer as part of a shared appreciation for quality and ethical practices.
• •Tell the Story Behind the Chocolate: Share details about the cacao beans, the inspiration for flavors, or the people involved in making the chocolate to build connection and highlight the "passion" behind the brand.
• •Maintain Visual Consistency: Ensure that the tone of the copy is matched by the visuals used in marketing materials and social media – images should reflect the natural, handcrafted, and high-quality nature of the products.

Social Perception

A reputable local artisan chocolatier, ethically conscious, high-quality, community-minded, and trustworthy.

Copy Examples

• •Headline: Taste the Passion. Taste the Place. Body: From bean to Boise, every Dream Chocolate bar is a labor of love. We meticulously source the finest organic, Rainforest Alliance Certified cacao, handcrafting each bar in small batches right here in Idaho. It’s more than chocolate; it’s our commitment to you, our community, and a sweeter world.
• •Headline: Your Dream, Our Chocolate. Crafted with Care. Body: Celebrating a special moment or bringing a unique vision to life? Dream Chocolate offers custom bars made with the same ethical ingredients and artisan care as our signature collections. Let's create something delicious together, from our Boise workshop to your hands.
• •Headline: Real Ingredients. Real Impact. Real Chocolate. Body: We believe in chocolate that not only tastes incredible but also does good. That’s why Dream Chocolate is made with sustainably sourced cacao and the purest organic ingredients. Indulge in flavor that supports fair practices and protects our planet.
• •Headline: The Sweetness of (Boise/Idaho) in Every Bite. Body: Discover the local heart of artisan chocolate. Dream Chocolate is proud to be Boise-born, hand-pouring unique flavors like our signature Huckleberry or rich dark chocolate with sea salt. Find us at your favorite local spots and taste the difference dedication makes.
• •Headline: More Than Just a Treat: It's a Dream Realized. Body: Since 2002, Dream Chocolate has been dedicated to the art of fine chocolate making. Our passion for quality, ethical sourcing, and community shines through in every hand-labeled bar. Experience the dream.