Brand Tone

friendly, enthusiastic, personal, and approachable

Brand Values

• •Family and Dreams
• •Customer Focus and Personal Connection
• •Affordability and Accessibility
• •Uniqueness and Style
• •Entrepreneurial Spirit

Best Practices

• •Always Use a Welcoming and Personal Voice: Start communications with a friendly greeting and don't be afraid to share a bit of the brand's personality and story. Phrases like "Hi! I'm Oriana..." or "We're so excited to show you..." maintain this.
• •Emphasize "Affordable" and "Unique": Consistently highlight the value proposition of offering stylish, distinct clothing at accessible price points.
• •Show, Don't Just Tell, Enthusiasm: Use exclamation points appropriately, vibrant language ("obsessed," "amazing," "so soft"), and an upbeat rhythm in your writing, mirroring the TikTok videos.
• •Maintain an Inclusive and Approachable Stance: Regularly mention the wide range of sizes available and ensure the language used is relatable and down-to-earth, avoiding overly technical fashion jargon.
• •Connect with the "Dream" Aspect: Subtly weave in the idea of achieving a dream wardrobe or feeling like you're living a dream through the confidence that comes with great style, tying back to the brand name and origin story.

Social Perception

The brand is perceived as a local business with a personal touch.

Copy Examples

• •Unlock your dream style without breaking the bank! ✨ Our latest collection of unique, comfy, and oh-so-cute pieces has just landed. Perfect for every you, in sizes S-3XL!
• •From a daughter's dream to your new favorite outfit! ❤️ We're a family-run boutique passionate about helping you find looks you'll love. Come say hi and let us style you!
• •Tired of the same old department store finds? ‍♀️ Discover your next obsession at Dreambox Boutique! Affordable, trendy, and bursting with personality – just like you!
• •Holiday season is calling, and so are these cozy-chic new arrivals! ❄️ Get your festive glow on with pieces that are as comfortable as they are stylish. #HolidayFashion #DreamboxStyle
• •Behind every piece at Dreambox is a passion for fashion and a love for our amazing customers. We're here to give you 100% attention and help you feel fabulous! What will you discover today?