Brand Tone

Encouraging, Supportive, Inspirational, Community-Oriented (Subtle)

Brand Values

• •Inspiration
• •Self-Belief & Empowerment
• •Positive Expression
• •Encouragement
• •Giving Back/Supporting Dreams

Best Practices

• •Use uplifting and motivational language.
• •Highlight the connection between apparel and personal inspiration.
• •Showcase how the brand supports dreams and gives back.
• •Incorporate customer stories (with permission) to enhance authenticity.
• •Maintain a consistent positive and encouraging tone across all communications.

Social Perception

Positive and associated with self-expression, motivation, and making a positive impact through products and messaging.

Copy Examples

• •Wear What Inspires You aims to encourage the world through visually inspiring apparel and products.
• •Express your motivation, determination, and spread inspiration with our apparel.
• •BELIEVE. Wear your inner strength.
• •Think Outside the Box. Inspire yourself and others.
• •Join us in spreading encouragement, one tee at a time.