Brand Tone

Warm, Celebratory, Caring, and Passionate.

Brand Values

• •Empowering Women
• •Quality and Freshness
• •Customer Satisfaction and Connection
• •Celebration & Joy
• •Creativity and Customization
• •Community and Support

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (warm, celebratory, caring, passionate, empowering), key messaging points, "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Emphasize Storytelling: Weave in the brand's story, especially the mission of empowering women and the passion for baking, into various pieces of copy. This adds authenticity and emotional connection.
• •Use "You-focused" Language that Evokes Positive Emotions: Address the customer directly and use words that convey joy, celebration, care, and indulgence (e.g., "your special moments," "celebrate with you," "crafted for your delight").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email newsletters, product descriptions, or customer service interactions.
• •Review and Refine Regularly: Periodically review existing copy and new content to ensure it aligns with the defined brand tone. Get feedback from team members and even customers to see if the intended tone is being perceived correctly.

Social Perception

Dream a Dozen is generally perceived very positively by its customers and the public. They are highly regarded for the taste, quality, and presentation of their products, particularly cakes, cupcakes, and gift hampers. Customers appreciate the efficient delivery and responsive customer service. The customization options are a valued aspect of their service. Their mission of empowering women through an all-women kitchen is recognized and often lauded. For corporate gifting and wedding favors, they are seen as a reliable and high-quality provider. The brand has built a strong local presence and positive reputation in Bangalore. While most feedback is positive, a small segment of customers perceives their prices as being on the higher side. Overall, they are seen as a brand that delivers on its promise of quality, celebration, and heartfelt gifting, with an admirable social conscience.

Copy Examples

• •Crafted with love, baked by our incredible team of women, and bursting with joy – our new [Dessert Name] is here to make your moments a little sweeter. Indulge in a dream, one bite at a time.
• •Show your team they’re cherished. Our bespoke gift hampers, filled with handcrafted delights from our all-women kitchen, are more than just treats – they’re a celebration of hard work and a token of heartfelt gratitude. Let’s create some joy together!
• •Begin your 'happily ever after' with the sweetest touch. Our elegant wedding favors are lovingly prepared to add a sprinkle of Dream a Dozen magic to your special day, celebrating your unique story with every delicious detail.
• •Meet the heart of Dream a Dozen! ❤️ Every cake, every cookie, every beautifully packed hamper is a testament to the passion and skill of our amazing all-women kitchen. We’re not just baking; we’re building dreams and empowering each other, one delicious creation at a time. #WomenEmpowerment #BakedWithLove
• •Let the celebrations bloom! This [Festive Season], share the warmth and joy with Dream a Dozen. Our specially curated festive collection is designed to make every gathering brighter and every gift a cherished memory. Taste the passion, feel the love.